Executive Summary

Jun 2019
PROSPECTS
Growth is driven by DTC entrants and premium line extensions

Premium colour cosmetics experienced a cycle of hyper-consumption over 2013-2017, with 2018 marking the waning of that cycle. Within this five year period, there was a surge in the number of premium colour cosmetics brands entering the market.

Clean beauty’s intersection with wellness drives premiumisation

Naturally-derived ingredients remain a priority, particularly amongst consumers who increasingly equate wellness with the consumption of “clean” products. However, the beauty industry’s definition of “clean” varies widely, ranging to “free-from” claims, to minimalistic formulations with as few ingredients as possible, sustainability (e.

Products for skin care routines and for specific parts of the face are popular

Premium skin care is forecast to register the highest current value CAGR in premium beauty and personal care in the forecast period, followed by premium colour cosmetics. Within premium skin care, two notable fast-growth categories include premium skin care sets/kits and premium facial care.

COMPETITIVE LANDSCAPE
Estée Lauder leads premium beauty and personal care

Estée Lauder led premium beauty and personal care in value terms in 2018, followed by L'Oréal USA and LVMH Perfums & Cosmetics USA. Estée Lauder’s strong position is due to its high-performing brands (Bumble & bumble, Jo Malone London and Tom Ford), the performance of its largest brands (Clinique, Estée Lauder and Mac) and its push for digitalisation.

Store-based channels revamp their premium beauty offerings

Over the years, many premium DTC brands launched in the bricks-and-mortar space, with a better than expected reception amongst consumers, such as the entry of Kylie Cosmetics in Ulta Beauty in November 2018. However, the expansion of premium beauty is strengthening across all channels, rather than only beauty specialist retailers.

Department stores focus on curation and personalisation

To reverse losses in the distribution share of premium beauty products, in the last few years department stores experimented with creating more meaningful beauty experiences. In 2019, Bloomingdales launched its main floor beauty department, which it recently relocated as part of a strategy to expand its premium brands such as Chanel, Tom Ford and Acqua di Parma.

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Premium Beauty and Personal Care in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Premium Beauty and Personal Care in USA?
  • What are the major brands in USA?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Premium Beauty and Personal Care in the US - Category analysis

HEADLINES

PROSPECTS

Growth is driven by DTC entrants and premium line extensions
Clean beauty’s intersection with wellness drives premiumisation
Products for skin care routines and for specific parts of the face are popular

COMPETITIVE LANDSCAPE

Estée Lauder leads premium beauty and personal care
Store-based channels revamp their premium beauty offerings
Department stores focus on curation and personalisation

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

Robust expansion in beauty and personal care
Direct-to-consumer brands expand and launch new products
Store-based brands fight back by investing in internet retailing and digitalisation
Growing ingredients awareness highlights the health and wellness trend
Regulation will impact sun care; but could affect the broader industry

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources