Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Hungary

19 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Aspirational consumers

Premiumisation became a real game-changer in Hungary in 2017. When consumers consider buying premium products, they are looking for brand authenticity and heritage, followed by the embodiment of a luxurious life, and finally the element of experimentation.

Making products and experiences distinct and as individual

As premium beauty and personal care becomes deeply embedded in customers’ mindsets, the competitive challenge lies not only in product quality any longer, but in making products and related experiences as distinct and as individual as possible. Moreover, as consumers are seeking “experiences” over “possessions”, they are also consuming less, and reallocating income to premium products, believing that these will better fulfil their needs and priorities.

Future growth drivers

High-tech and combined effect beauty and personal care products were common trends in Hungary in 2017. Another broad trend is that besides efficacy, consumers are choosing products based on pleasant sensory experiences.

COMPETITIVE LANDSCAPE

The leaders in fragrances and skin care

Premium fragrances recorded the highest value sales within premium beauty and personal care in 2017, led by Puig, L'Oréal Magyarország and Coty Hungary. Since fragrances are non-essential beauty products and are often given as a gift, consumers tend to purchase premium products instead of cheaper mass alternatives.

Other categories

Premium hair care lines, which can be found within salon professional hair care, and premium colour cosmetics are ultimately led by the premium and super-premium brands of L'Oréal Magyarország, whilst Estée Hungary Kozmetikai also has a significant role in colour cosmetics. Although premium categories focus mainly on women, during the forecast period premium men's products are expected to gain more share due to the more sophisticated beauty routines of male consumers.

Innovation will remain important

Innovation will remain very important in premium beauty and personal care over the forecast period, as Hungarian consumers will continue to look for the latest, most developed product experiences they can afford. Players are planning to speed up their rates of innovation, as they are competing to capitalise on consumers’ rising purchasing power and the decline in product loyalty.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Hungary?
What are the major brands in Hungary?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Aspirational consumers

Making products and experiences distinct and as individual

Future growth drivers

COMPETITIVE LANDSCAPE

The leaders in fragrances and skin care

Other categories

Innovation will remain important

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Aspirational consumers

Making products and experiences distinct and as individual

Future growth drivers

COMPETITIVE LANDSCAPE

The leaders in fragrances and skin care

Other categories

Innovation will remain important

Overview

Why buy this report?

SAMPLES

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Overview

Why buy this report?

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Table of Contents

Premium Beauty and Personal Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Aspirational consumers

Making products and experiences distinct and as individual

Future growth drivers

COMPETITIVE LANDSCAPE

The leaders in fragrances and skin care

Other categories

Innovation will remain important

CATEGORY DATA

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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