The high inflation and financial uncertainty of recent years have led to a downshifting effect in various beauty and personal care product areas, such as depilatories, non-specialised hair care, and sun care products. This price sensitivity is also evident among premium customers, who are increasingly seeking discounts and offers.
The closure of beauty salons during the COVID-19 years and the subsequent increase in prices to cover losses and heightened maintenance costs (such as higher ingredient costs, increased heating/rental/labour charges) have contributed to a significant growth in premium anti-agers, particularly serums and serum sets/kits. The rising popularity of "home spa" routines has also played a role in this pushing this trend.
The Hungarian market for premium dermocosmetic brands, particularly those addressing skin irritation, allergies, and sun protection, is set to grow further. This trend will be supported by the increasing popularity of e-commerce platforms for pharmacies and specialised sites such as ekozmetikum.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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