Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Belgium

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Premium beauty and personal care hit hard by financial and logistical impacts from COVID-19

Premium beauty and personal care was hit hard by the financial and logistical impacts of COVID-19 in 2020. In addition to price-sensitive consumers trading down to mass products, alongside the closure of important shopping channels for premium products.

Premium fragrances and specialist skin care products fare better than their mass variants, due to perceived quality

Whilst mass beauty and personal care performed better than premium variants overall, due to economic reasons, there are a few exceptions to the rule. For example, premium fragrances saw smaller declines than mass fragrances, alongside premium acne treatments and premium anti-agers faring better than their mass counterparts.

L'Oréal maintains company lead by a narrow margin, as Rituals strengthens its brand lead

L'Oréal Belgilux SA maintained its narrow lead in premium beauty and personal care in 2020. However, as seen in mass beauty and personal care, the category is fragmented due to the high levels of competition.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Belgium?
What are the major brands in Belgium?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium beauty and personal care hit hard by financial and logistical impacts from COVID-19

Premium fragrances and specialist skin care products fare better than their mass variants, due to perceived quality

L'Oréal maintains company lead by a narrow margin, as Rituals strengthens its brand lead

RECOVERY AND OPPORTUNITIES

Gradual recovery linked to a return to pre-pandemic lifestyles

A return to in-store shopping experiences is expected, as players also balance their online offerings to meet all needs

Natural ingredients and sustainable packaging set to drive developments over forecast period

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Premium beauty and personal care hit hard by financial and logistical impacts from COVID-19

Premium fragrances and specialist skin care products fare better than their mass variants, due to perceived quality

L'Oréal maintains company lead by a narrow margin, as Rituals strengthens its brand lead

Overview

Why buy this report?

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Overview

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Table of Contents

Premium Beauty and Personal Care in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium beauty and personal care hit hard by financial and logistical impacts from COVID-19

Premium fragrances and specialist skin care products fare better than their mass variants, due to perceived quality

L'Oréal maintains company lead by a narrow margin, as Rituals strengthens its brand lead

RECOVERY AND OPPORTUNITIES

Gradual recovery linked to a return to pre-pandemic lifestyles

A return to in-store shopping experiences is expected, as players also balance their online offerings to meet all needs

Natural ingredients and sustainable packaging set to drive developments over forecast period

CATEGORY DATA

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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