The strain on purchasing power is expected to persist, particularly in 2023 and 2024, with prices anticipated to experience a surge in 2023. As a result, demand for premium products, especially in categories where consumers can switch to mass beauty and personal care alternatives without sacrificing health benefits, such as deodorants, hair care, and bath and shower products, is likely to face downward pressure on demand.
As the impact of inflation wanes, the demand for premium beauty and personal care is anticipated to regain momentum in the latter part of the forecast period. Although premium products are expected to perform well overall between 2025 and 2027, dermocosmetic brands are likely to outpace premium and prestige non dermocosmetic products.
The increasing importance of health and personal care stores as well as retail e-commerce, particularly the availability of dermocosmetic brands through online pharmacies, in the distribution landscape is expected to have a positive impact on the demand for premium beauty and personal care throughout the forecast period. This is especially true in terms of heightened visibility and availability for consumers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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