The forecast period forecast period is expected to see the Romanian economy follow a slow path to its laboured recovery from the impact of the COVID-19 pandemic and the high inflation that has swept across Europe due to the Ukraine conflict. These reasons, sales growth is expected to remain under pressure in premium beauty and personal care as consumers are expected to take steps to reduce the expenditure, especially spending on non-essential goods.
With demand for premium beauty and personal care expected to remain under pressure during the forecast period, it is expected that the key players in the category will find it increasingly essential to implement effective promotions and loyalty programmes in order to sustain demand for their products. As mentioned above, numerous brand owners present in premium beauty and personal care increasingly rely on analytics of their sales and social media intelligence to better understand the wants and needs of their customers and be able to target them effectively with a more personalised positioning.
While new brands are expected to appear in beauty and personal care over the forecast period, it is unlikely that this will lead to a major shift in demand or any significant changes in the competitive environment or value shares in premium beauty and personal care in Romania. This is because the leading names have all been present in the category for some time now and many consumers are familiar with their products, meaning that any new entrants will surely face a substantial effort to dethrone the category leaders before the end of the forecast period.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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