Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Romania

19 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium beauty and personal care continues to outperform the wider market

Increased demand for premium products is being seen across the beauty and personal care market. The main reasons for this are changing consumer lifestyles and preferences, with these including a desire to live healthily, paying more attention to the environment and a shift away from owning goods to experiencing things.

Digital excellence at the heart of change in premium beauty and personal care

Digital excellence is at the heart of change in premium beauty and personal care in Romania. Although internet retailing still accounts for only a small share of sales, this does not reflect the influence of the online channel on the premium segment.

COMPETITIVE LANDSCAPE

Increasing appeal of natural and sustainable ingredients

Romanian consumers are as passionate about the value a brand and product can offer them as they are about the quality of the product itself. One of the main drivers of growth in the premium segment has been the consumer trend towards healthier lifestyles.

Pharma products enjoying stronger consumer interest

Pharma/derma products and brands enjoyed stronger demand in 2017. These types of products are sold only in chemists/pharmacies and drugstores/parapharmacies in Romania but their availability is continuously increasing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Romania?
What are the major brands in Romania?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Romania - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care continues to outperform the wider market

Digital excellence at the heart of change in premium beauty and personal care

COMPETITIVE LANDSCAPE

Increasing appeal of natural and sustainable ingredients

Pharma products enjoying stronger consumer interest

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium beauty and personal care continues to outperform the wider market

Digital excellence at the heart of change in premium beauty and personal care

COMPETITIVE LANDSCAPE

Increasing appeal of natural and sustainable ingredients

Pharma products enjoying stronger consumer interest

Overview

Why buy this report?

SAMPLES

Delivery:

Overview

Why buy this report?

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Table of Contents

Premium Beauty and Personal Care in Romania - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care continues to outperform the wider market

Digital excellence at the heart of change in premium beauty and personal care

COMPETITIVE LANDSCAPE

Increasing appeal of natural and sustainable ingredients

Pharma products enjoying stronger consumer interest

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

SOURCES

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