The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With average income continuing to grow in 2019, this had a positive impact on Romanian consumers’ expenditure on premium beauty and personal care. Romanian consumers were becoming more interested in buying products from well-known international premium brands, which they usually see advertised in TV campaigns or on the internet.
Premium beauty and personal care in Romania is highly diverse and fragmented, populated mostly by international players. The clear leader is L’Oréal Romania, which accounts for more than a quarter of value sales.
Sales of premium beauty and personal care are expected to decline by 10% in 2020 in 2019 constant value terms. With the absence of social occasions and consumers being urged to stay at home to stop the spread of the COVID-19 virus, the usage of these products was also declining.
Premium adult sun care will see a sharp decline in value sales at constant 2019 prices in 2020. With people unable to travel and generally restricted to spending most of their time at home, the demand for sun care collapsed.
After the value decline at constant 2019 prices in 2020, premium beauty and personal care will return to recording strong positive growth in 2021, with positive performances expected over the rest of the forecast period. While any medium- or longer-term economic problems resulting from the measures to try and slow the spread of COVID-19 could negatively affect premium beauty and personal care sales in the coming years, with price-sensitive consumers prioritising essential purchases and seeking the lowest available prices, for now, strong rebounds in categories areas such as premium colour cosmetics and premium fragrances will be driving overall growth of premium products again from 2021.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Romania market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.