Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Denmark

19 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium beauty and personal care continues to record steady growth

Premium beauty and personal care continued to perform well in 2017, recording steady current value growth in many categories, including fragrances, hair care and skin care. The growth of premium products has to a certain extent come at the expense of mass products, which saw a decline in value sales in many categories.

Growing interest in premium natural and organic products

One of the consequences of the health and wellness trend, which swept through Denmark over the review period, has been increasing demand for more natural and organic products. This trend has been further strengthened by rising media attention surrounding the potentially harmful side-effects of some of the ingredients used in beauty and personal care products.

COMPETITIVE LANDSCAPE

Premium beauty and personal care remains consolidated

Premium beauty and personal care in Denmark remained highly consolidated throughout the review period, continuing to be dominated by three multinational GBOs, namely L’Oréal, Estée Lauder and Coty. Together, the three companies accounted for well over half of overall value sales in premium beauty and personal care as they market many of the most popular brands in Denmark and benefit from strong distribution networks.

Online retailing becoming increasingly important

Danish consumers are some of the most prolific online shoppers in Europe, with a growing number of Danes using the internet to conduct product research as well as make purchases. As demand for premium products is increasing, so is the number of online stores offering premium beauty and personal care items at prices which are often lower than those found in many physical retail outlets.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Denmark?
What are the major brands in Denmark?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care continues to record steady growth

Growing interest in premium natural and organic products

COMPETITIVE LANDSCAPE

Premium beauty and personal care remains consolidated

Online retailing becoming increasingly important

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Premium beauty and personal care continues to record steady growth

Growing interest in premium natural and organic products

COMPETITIVE LANDSCAPE

Premium beauty and personal care remains consolidated

Online retailing becoming increasingly important

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care continues to record steady growth

Growing interest in premium natural and organic products

COMPETITIVE LANDSCAPE

Premium beauty and personal care remains consolidated

Online retailing becoming increasingly important

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

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