Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Serbia

May 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Overall decline witnessed in premium beauty and personal care as consumers rein in their spending or trade down due to the uncertain economic impact of COVID-19

Premium beauty and personal care saw a massive decline in value sales in 2020 thanks to COVID-19 and the related drop in consumer confidence and disposable income. The decline was steeper than that seen in mass beauty and personal care in the year.

A lack of advertising and less social interaction reduce purchases of premium beauty and personal care

Premium beauty and personal care products were very rarely advertised during 2020 in Serbia, which may have contributed to some degree towards the decline in sales. Among manufacturers, leading player L’Oréal made a decision early in 2020 to stop advertising such products since the company deemed it inappropriate to do so in hard times such as a pandemic situation.

E-commerce and modern retail outlets benefit the most from the COVID-19 lockdown

A shift in distribution was visible in premium beauty and personal care in Serbia in 2020. The channels that benefited the most from the COVID-19 pandemic were e-commerce and most modern retailers, especially drugstores/parapharmacies and supermarkets, whose outlets were permitted to remain open throughout the year.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Serbia?
What are the major brands in Serbia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Overall decline witnessed in premium beauty and personal care as consumers rein in their spending or trade down due to the uncertain economic impact of COVID-19

A lack of advertising and less social interaction reduce purchases of premium beauty and personal care

E-commerce and modern retail outlets benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES

Purchases of premium products expected to rebound in 2021 and maintain strong growth rates as life returns to normal post-COVID-19

Discounts and new launches are expected in the forecast period to entice greater consumption of premium beauty and personal care products

Ongoing modernisation of retailing will continue to shape consumer behaviour towards e-commerce and modern retail channels

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Overall decline witnessed in premium beauty and personal care as consumers rein in their spending or trade down due to the uncertain economic impact of COVID-19

A lack of advertising and less social interaction reduce purchases of premium beauty and personal care

E-commerce and modern retail outlets benefit the most from the COVID-19 lockdown

Overview

Why buy this report?

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Overview

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Table of Contents

Premium Beauty and Personal Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Overall decline witnessed in premium beauty and personal care as consumers rein in their spending or trade down due to the uncertain economic impact of COVID-19

A lack of advertising and less social interaction reduce purchases of premium beauty and personal care

E-commerce and modern retail outlets benefit the most from the COVID-19 lockdown

RECOVERY AND OPPORTUNITIES

Purchases of premium products expected to rebound in 2021 and maintain strong growth rates as life returns to normal post-COVID-19

Discounts and new launches are expected in the forecast period to entice greater consumption of premium beauty and personal care products

Ongoing modernisation of retailing will continue to shape consumer behaviour towards e-commerce and modern retail channels

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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