With many consumers facing financial difficulties, premium brands and products have been regarded as non-essential by many. However, premium brands such as MAC Cosmetics, Bobbi Brown and even Benefit Cosmetics are leading by example by implementing the “make-up mini”.
Consumers are becoming increasingly strategic in where they do their shopping, gravitating towards stores that offer loyalty points, discounts and promotions. When it comes to beauty and personal care products, most people are likely to purchase from major grocery retailers or drugstores and beauty specialists that give them loyalty points.
During COVID-19 a number of consumers shifted away from wearing colour cosmetics, and instead focused on skin care and maintaining their natural skin. This was due to social media trends during lockdown, whereby different influencers would often share their skin care routines.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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