South Africans have been faced with many economic hardships as a result of the pandemic. Many businesses have had to permanently close their doors, while salaried staff have seen their pay and hours reduced or even been made redundant.
South Africans have been spending prolonged time at home during the pandemic. Gatherings and social events have been restricted and many employers have allowed their employees to work from home, either full-time or as part of a hybrid office and home arrangement.
During lockdown, many South Africans focused on essential items as the government restricted purchases of some items and retailers’ ability to trade. As restrictions have been eased, demand has been slow to return, especially for certain categories such as premium colour cosmetics.
During the peak of the pandemic, South Africa faced strict lockdown regulations. Consumers saw their movement restricted by limits on gatherings, social events and the introduction of curfews.
In addition to the impact of the pandemic on consumers’ budgets, social restrictions and lockdowns negatively affected businesses’ abilities to trade, which forced some to reduce employees’ hours, and make pay cuts and redundancies. Consumers’ incomes have been negatively impacted and they have become increasingly price conscious, seeking out discounts and promotions where available.
The pandemic has encouraged many consumers to not only focus on their health but the health of their loved ones. The situation has created a rise in awareness and concerns over health and wellness.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!