Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in South Africa

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Challenging consumer environment impacts category performance

With declining disposable incomes and the rising cost of living, consumers are becoming increasingly cautious with their spending. This is leading to the emergence of new consumer purchasing patterns, with South Africans choosing where and when to spend their money wisely.

Brand-switching behaviour increasing

With a high number of new beauty brands being launched in South Africa, consumers now have a wider variety from which to choose. This has led to falling brand loyalty.

Influencer marketing helps brands connect to millennials

Premium brands tend to be more popular amongst the older and more established generation of consumers who can afford the high price of such products. However, influencers, both locally and internationally, promote premium brands to younger followers, giving an aspirational appeal to such brands.

COMPETITIVE LANDSCAPE

Estée Lauder maintains lead

Estée Lauder has a strong presence locally as it is sold through a wide network of distributors, in both physical stores and online. Strong brands such as MAC Cosmetics, Bobbi Brown and Estée Lauder are part of the company’s diverse product portfolio.

Bricks-and-mortar stores remain relevant despite the rise of e-commerce

Internet retailing is becoming an increasingly important distribution channel for both mass and premium beauty brands. The target audience for premium brands is comprised of digitally-driven and brand-aware consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in South Africa?
What are the major brands in South Africa?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Challenging consumer environment impacts category performance

Brand-switching behaviour increasing

Influencer marketing helps brands connect to millennials

COMPETITIVE LANDSCAPE

Estée Lauder maintains lead

Bricks-and-mortar stores remain relevant despite the rise of e-commerce

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Resilient market despite sluggish economy

Beauty products have a growing online presence

Economy brands perform better in restrictive consumer market

Packaging formats offer savings

Positive growth expected over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Premium Beauty and Personal Care in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Challenging consumer environment impacts category performance

Brand-switching behaviour increasing

Influencer marketing helps brands connect to millennials

COMPETITIVE LANDSCAPE

Estée Lauder maintains lead

Bricks-and-mortar stores remain relevant despite the rise of e-commerce

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Challenging consumer environment impacts category performance

Brand-switching behaviour increasing

Influencer marketing helps brands connect to millennials

COMPETITIVE LANDSCAPE

Estée Lauder maintains lead

Bricks-and-mortar stores remain relevant despite the rise of e-commerce

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Resilient market despite sluggish economy

Beauty products have a growing online presence

Economy brands perform better in restrictive consumer market

Packaging formats offer savings

Positive growth expected over the forecast period

MARKET DATA

SOURCES

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