Premium Beauty and Personal Care in Bolivia

PROSPECTS

Middle class has scarcely contributed to growth of premium products

The expansion of the middle class in the country is reflected in fewer people living in poverty; that is, the middle-class segment has widened but it is still very susceptible to price variations and economic stability in the country. In 2018, the middle class in Bolivia behaved cautiously when making purchases, as the country entered a period of slowdown in economic growth.

Higher incomes amongst upper class favour growth of premium products

The economic expansion the country enjoyed over 2009-2018 swelled the country's middle class, but not so the upper class. The upper class continues without major changes, but it has seen higher incomes.

The country is highly susceptible to contraband premium products

Due to its geographical location, Bolivia is very susceptible to smuggling from neighbouring countries, especially when currency devaluations occur and products from adjacent countries becoming highly competitive in terms of price. This situation increases the volume of contraband entering the country, negatively affecting legal trade.

COMPETITIVE LANDSCAPE

Cosmet remains the most important retailer in premium products

Since 1975, Cosmet has been the leading retailing company in premium and beauty personal care products. It has consolidated its presence across the country and is responsible for having brought famous premium brands to the market.

Perfumería First expands in malls, but especially via online platform

Perfumería First is another important player in premium beauty and personal care. The company has expanded its stores together in tandem with the expansion of shopping malls, but it is especially within internet retailing that the company has invested in developing a complete portfolio of its most important premium brands.

La Riviera is one of the most important retail players in premium products

La Riviera is a beauty specialist retailer with branches in major cities. It has a wide range of premium products, with an extensive history and a portfolio comprising the most famous brands in all the categories of beauty and personal care.

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