Premium Beauty and Personal Care in Bolivia

PROSPECTS

Middle class has scarcely contributed to the growth of premium products

The expansion of the middle class in the country is reflected in fewer people living in poverty, that is, the middle- class segment has widened but it is still very susceptible to price variations and economic stability in the country. The middle class in Bolivia in 2017 behaved cautiously when making purchases as the country entered a period of slowdown in economic growth.

Higher incomes of the upper class favour growth of premium products

The economic expansion the country enjoyed over 2009-2017 has swelled the country's middle class, but not so the upper class. The upper class continues without major changes, but it has seen higher incomes.

The country is highly susceptible to contraband premium products

Bolivia, due to its geographical location, is very susceptible to smuggling from neighbouring countries, especially when currency devaluations occur with products from adjacent countries becoming highly competitive in terms of price. This situation increases the volume of contraband entering the country, negatively affecting legal trade.

COMPETITIVE LANDSCAPE

La Riviera is one of the most important retail players in premium products

La Riviera is a beauty specialist retailer, which has been consolidated in the country with branches in major cities with a wide range of premium products, with an extensive history and a portfolio comprising the most famous brands in all the categories of beauty and personal care. The company has increased its sales with the opening of new branches, but additionally boosts sales with the continuous activation of brands in the busiest shopping centres in the country, especially in the categories of skin care and colour cosmetics.

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