Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Portugal

19 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic recovery supports sales of premium offerings

Economic conditions in Portugal were difficult over the review period as the country struggled with the consequences of public debt and a heavy recession. This had a particularly adverse effect on premium beauty and personal care during the early part of the review period.

Premium adult sun care expected to perform particularly well

After premium deodorants, which remains a niche growing from a low base, premium adult sun care is expected to be the second best performing category over the forecast period. Generally speaking, Portuguese consumers’ awareness about skin and its specific care has been rising, particularly with regard to the risks associated with exposure to the sun.

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in premium beauty and personal care

In 2017, L’Oréal maintained its leading position in premium beauty and personal care. As in mass beauty and personal care, the company benefits from a wide portfolio of brands and products and a presence in all categories.

Brand image the key to success in premium beauty and personal care

Brand image remains the key to success in premium beauty and personal care. Consumers have to recognise the added value of a product to buy it.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Portugal?
What are the major brands in Portugal?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Premium Beauty and Personal Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Economic recovery supports sales of premium offerings

Premium adult sun care expected to perform particularly well

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in premium beauty and personal care

Brand image the key to success in premium beauty and personal care

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic recovery supports sales of premium offerings

Premium adult sun care expected to perform particularly well

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in premium beauty and personal care

Brand image the key to success in premium beauty and personal care

Overview

Why buy this report?

SAMPLES

Delivery:

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Premium Beauty and Personal Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Economic recovery supports sales of premium offerings

Premium adult sun care expected to perform particularly well

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in premium beauty and personal care

Brand image the key to success in premium beauty and personal care

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports