Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Portugal

Apr 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Significant decline in prestige beauty and personal care

Premium beauty and personal care was drastically impacted by the pandemic with prestige beauty and personal care being particularly damaged. This is because prestige brands are mainly sold through beauty specialist retailers that were forced to close for several weeks during the lockdown in March, April and May.

Steep decline in premium fragrances as consumers have no occasions to wear them

Premium fragrances recorded a steep contraction in value sales in 2020 as a direct consequence of the pandemic and government measures to control the spread of the virus. Lockdown and home seclusion negated the need to wear perfume with usage also falling dramatically among those who normally wear perfume on a daily basis.

Decline in premium skin care in the early part of 2020 is offset slightly by improvement in the last quarter

Premium skin care also experienced a decline but was much more resilient than premium fragrances. While this category also declined significantly during lockdown, it did start to show some recovery in the last quarter of 2020, which enabled it to offset declines earlier in the year to some degree.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Portugal?
What are the major brands in Portugal?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Premium Beauty and Personal Care in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant decline in prestige beauty and personal care

Steep decline in premium fragrances as consumers have no occasions to wear them

Decline in premium skin care in the early part of 2020 is offset slightly by improvement in the last quarter

RECOVERY AND OPPORTUNITIES

Longer-term growth likely once the pandemic recedes and tourists are able to return

Economic uncertainty likely to dampen demand for premium fragrances

Positive performance for premium sun care as tourism returns and lifestyles begin to normalise among the local population, despite an anticipated difficult economic context

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Significant decline in prestige beauty and personal care

Steep decline in premium fragrances as consumers have no occasions to wear them

Decline in premium skin care in the early part of 2020 is offset slightly by improvement in the last quarter

Overview

Why buy this report?

SAMPLES

Delivery:

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Premium Beauty and Personal Care in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant decline in prestige beauty and personal care

Steep decline in premium fragrances as consumers have no occasions to wear them

Decline in premium skin care in the early part of 2020 is offset slightly by improvement in the last quarter

RECOVERY AND OPPORTUNITIES

Longer-term growth likely once the pandemic recedes and tourists are able to return

Economic uncertainty likely to dampen demand for premium fragrances

Positive performance for premium sun care as tourism returns and lifestyles begin to normalise among the local population, despite an anticipated difficult economic context

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports