Premium beauty and personal care is expected to see a full recovery to pre-pandemic sales levels in retail volume terms over the forecast period. Premium derma cosmetics products in particular are increasingly preferred by Portuguese consumers due to rising awareness of skin sensitivity and the rising incidence of skin allergies.
Tourism was seeing a boom in Portugal before the COVID-19 crisis, encouraged by new routes from low-cost airlines and dynamic marketing activities led by Turismo de Portugal, the Portuguese government and local authorities. 2022 saw a large influx of foreign tourists after the heavy toll taken by the pandemic.
The shifting distribution landscape and the proliferation of all-in-one concept stores could have a mixed impact on sales of premium beauty and personal care. On one hand these outlets are opening the market up to a wider audience for premium beauty and personal care, while they are also making prices more affordable.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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