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Learn moreJun 2020
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Premium beauty and personal care recorded solid growth in 2019, despite promotional activity which has been high in some areas. The positive Irish economy resulted in consumers increasing spending on non-essential items, boosting sales of premium and prestige brands.
Trends in 2019 for premium beauty and personal care focus on organic formulas, with a growing demand for vegan products. Consumers in Ireland continued to become increasingly ethically aware in 2019, and as such, they demanded items that contained more natural and non-invasive ingredients.
L'Oréal Groupe retained its leading position in premium beauty and personal care in 2019. The player was active in growing its beauty and personal care range in areas such as deodorants, sun care and colour cosmetics, through its extensive portfolio of premium brands including Vichy, Lancôme and La Roche-Posay.
Sales of premium beauty and personal care are expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19.
With lockdown being in place in Q1 of 2020, and consumers spending more time at home and less time socialising, sales of premium beauty and personal care products are expected to decline in 2020.
As premium beauty and personal care is expected to record a substantial decline in constant value growth for 2020, growth is also set to decline in 2021, as consumers remain price-conscious. This decline in 2021 is expected to be driven by premium fragrances, which continue to be an expensive luxury item, as well as premium aftersun and colour cosmetics.
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Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Ireland market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.