Premium Beauty and Personal Care in Ireland

PROSPECTS

Premium beauty and personal care to grow due to strong disposable income levels

Relatively strong growth is expected in premium beauty and personal care over the forecast period. The Irish economy is growing once again and as a result, consumer spending on non-essentials has increased significantly; if this continues it is predicted that strong growth will continue to be seen – particularly with prestige brands.

An opportunity for premium domestic brands to grow

There has been considerable innovation within the premium category by domestic players. Traditionally any premium domestic players operated within a niche within their category.

Strong growth expected in premium deodorant as well as hair care and skin care

Several categories are expected to see significant sales growth over the forecast period. Premium deodorant will see strong growth from a low base.

COMPETITIVE LANDSCAPE

L’Oréal’s wide product portfolio has assisted its position as the leading player

L’Oréal (UK) was the leading premium player in beauty and personal care in 2018. The company has a wide product range in several categories including skin care, fragrances, colour cosmetics and hair care.

Charlotte Tilbury one of the fastest-growing premium brands

One of the fastest-growing players in 2018 was Charlotte Tilbury Beauty. The Charlotte Tilbury brand is another one that has gained a cult following due to strong recommendations by social influencers that use these products.

Several new brands entered premium colour cosmetics through Arnott’s

Several new premium brands came to Ireland in 2018, with the majority of these coming from colour cosmetics. In a bid to increase footfall, the department store Arnott’s relaunched its beauty hall in 2018 with a plethora of new brands such as Huda, Nars and Urban Decay and also new brands to the Irish market such as Hourglass, IT Cosmetics and Anastasia Beverly Hills; all are exclusive to the department store and are also available on its online site.

Files are delivered directly into your account within a few minutes of purchase.