Premium Beauty and Personal Care in Ireland

PRE-COVID-19 PERFORMANCE

Growth in premium beauty and personal care is driven by the positive economy, product innovation, and consumers demands for multifunctional products in 2019

Premium beauty and personal care recorded solid growth in 2019, despite promotional activity which has been high in some areas. The positive Irish economy resulted in consumers increasing spending on non-essential items, boosting sales of premium and prestige brands.

Trends in 2019 focus on natural, organic and non-invasive ingredients, with a rise in consumers demanding these aspects from premium products

Trends in 2019 for premium beauty and personal care focus on organic formulas, with a growing demand for vegan products. Consumers in Ireland continued to become increasingly ethically aware in 2019, and as such, they demanded items that contained more natural and non-invasive ingredients.

L'Oréal's boosts its leading position, and Charlotte Tilbury Beauty is one of the fastest growing players of 2019

L'Oréal Groupe retained its leading position in premium beauty and personal care in 2019. The player was active in growing its beauty and personal care range in areas such as deodorants, sun care and colour cosmetics, through its extensive portfolio of premium brands including Vichy, Lancôme and La Roche-Posay.

2020 AND BEYOND

COVID-19 impact

Sales of premium beauty and personal care are expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19.

Affected products within premium beauty and personal care

With lockdown being in place in Q1 of 2020, and consumers spending more time at home and less time socialising, sales of premium beauty and personal care products are expected to decline in 2020.

Recovery and opportunities

As premium beauty and personal care is expected to record a substantial decline in constant value growth for 2020, growth is also set to decline in 2021, as consumers remain price-conscious. This decline in 2021 is expected to be driven by premium fragrances, which continue to be an expensive luxury item, as well as premium aftersun and colour cosmetics.

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