Compared to mass, the premium target audience will be less sensitive to price hikes over the early forecast period, with many continuing to invest in premium goods. Despite this, consumers of premium goods will be more aware of product content and look for added value, such as functional benefits and active ingredients within their beauty and hygiene products.
Sustainability claims will become increasingly important across the forecast period, with consumers looking for eco-friendly options while innovations focus on recyclable packaging and eco-friendly ingredients. Refillable goods will also become more prominent.
Over the forecast period, sales will benefit from consumer demands for multi-functionality, a focus on wellbeing and ingredients-led goods; all of which incur higher price points. New product innovations that blur the lines between colour cosmetics and skin care, will continue to perform well and drive growth.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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