The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Quality of life in North Macedonia improved considerably over the review period, and in 2019 the country’s economy saw accelerated growth leading to higher wages and rising disposable incomes, along with increased consumer confidence. Such factors have been, and are likely to remain, the most important drivers of growth in premium beauty and personal care in North Macedonia.
While the level of development in premium beauty and personal care in North Macedonia was below that of other developed countries in 2019, including Balkan neighbours, rising demand continued to push manufactures and brands to move quickly in response, and the year saw a number of new product launches in line with current trends towards the naturalness and sustainability, as well as convenience. Producers expanded their brand portfolios to include and wider variety of products offering value-added benefits such as superior moisturisation and exotic scents.
Coty Inc continued to lead premium beauty and personal care in 2019, thanks to the strong presence of its well-known fragrances brands including Hugo Boss, Calvin Klein, Gucci, Davidoff and Lacoste. The company saw a decline in value share, however, continuing a downward trajectory that began in 2017.
Premium beauty and personal care is seeing a fairly strong overall decline in 2020, with the fastest-declining product areas being those consumers have had little use for during lockdown and while social restrictions remain advisable. Some premium products are faring better than their mass counterparts, however, particularly those that offer antibacterial properties and a convincing defence against the spread of infection.
Premium adult sun care and premium fragrances are the fastest-declining product areas within premium beauty and personal care in 2020. Premium fragrances has always struggled to compete against mass fragrances in North Macedonia, and lockdown measures and social restrictions have reduced motivation to purchase premium luxury products even further.
Premium beauty and personal care is predicted to recover well from its short-lived decline during the pandemic. Its growth will outperform that of mass beauty and personal care over the forecast period, with volume demand and consumer interest intensifying.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in North Macedonia market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.