Negative demographic growth not only affects mass beauty and personal care but also has an impact on premium beauty and personal care. The continuing decline in the potential consumer base poses a challenge to the future growth potential of the premium category.
As in mass adult sun care, premium adult sun care is set to continue to exhibit strong growth over the forecast period. This performance will primarily be due to the significant decline registered as a result of COVID-19 travel restrictions, which led to shorter holiday seasons and numerous travel and movement restrictions that ultimately decimated consumer demand for all sun care products, including premium adult sun care.
The ongoing trend of premiumisation in beauty and personal care will contribute to the robust growth of premium beauty and personal care products when compared to their mass counterparts. However, it is important to note that the market share of premium products in North Macedonia remains considerably lower than that of developed markets.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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