Premium beauty and personal care products were negatively impacted by the pandemic, with dampened current value growth. Two factors contributed to the muted performance.
Led by MAC Cosmetics, international brands continued to lead in premium beauty and personal care during 2021. International brands are popular with affluent local consumers who are prepared to pay a premium for products that are perceived as being of superior quality.
Many premium beauty and personal care products are subject to high import taxes and are therefore very expensive locally. As a result, many affluent consumers who travel internationally purchase these products abroad, where they are usually cheaper.
Premium beauty and personal care will register more muted constant value growth over the forecast period than mass. Though the outlook is broadly positive, there are potential headwinds that could dampen volume growth.
Social media is expected to play a significant role in driving value sales for premium cosmetics over the forecast period. Other brands will look to emulate this success of Huda Beauty, which has managed to garner significant value sales through social media platforms.
Consumers continue to believe that premium products offer higher quality than mass alternatives. However, many mass producers are now offering products with increasing quality, while maintaining cheaper prices.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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