Due to rising health consciousness of the effects of chemicals and synthetic products on the skin, consumers will be more inclined to opt for cosmetic products with organic ingredients. This growing demand for products with organic ingredients will drive demand for organic beauty and personal care products.
A rural exodus, a rapid rate of urbanisation, a strong preference for Westernised lifestyles, and rising disposable incomes will be just some of the factors that will propel the premium beauty and personal care category over the forecast period. Lifestyle changes, such as increased awareness of skin care routines, a better understanding of the most efficient types of products to use that best benefit the skin, more Cameroonians entering the workforce, and online trends will all influence demand and augment the growth of premium beauty and personal care products, even if only modestly over the forecast period.
As consumers continuously engage through different social media/online platforms to educate themselves on various beauty and personal care topics, vendors will definitely make use of such platforms to increase brand awareness and promote their products. This should be even more prevalent in Cameroon as there are a limited number of outlets that sell premium beauty and personal care products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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