Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Italy

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasingly polarised demand benefits premium beauty and personal care

In Italy, premium beauty and personal care is benefiting from the increasing polarisation of demand, towards basic and super-premium brands, often linked to famous designers like Christian Dior, Chanel, Shiseido, Dolce & Gabbana, Giorgio Armani and Yves Saint Laurent. The success of these brands is linked to their perception of affordable luxury and more affordable prices compared with apparel and footwear items by the same designers.

Premium beauty and personal care expects positive results

Most product areas are projected to record a positive retail value CAGR at constant 2017 prices over the forecast period. Overall, sales are expected to be supported by the anticipated improvement of the Italian economy and higher consumer confidence.

COMPETITIVE LANDSCAPE

L'Oréal Italiana offers a wide portfolio of premium brands

L'Oréal Italiana continued to lead premium beauty and personal care in 2017 through a rich portfolio of premium brands, including Lancôme, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani and Biotherm, which are strong performers in perfumeries. L'Oréal also operates within the premium pharma/therapeutic niche with Vichy and La Roche-Posay and within salon professional hair care with L'Oréal Professionnel and Kérastase.

Douglas Holding’s acquisition of Limoni changes the premium retailing landscape

In 2017, Douglas Holding acquired the Limoni and La Gardenia perfumeries. This expanded the company’s retail network to around 600 stores and enabled it to become the largest player in perfumeries in Italy.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Italy?
What are the major brands in Italy?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Italy - Category analysis

HEADLINES

PROSPECTS

Increasingly polarised demand benefits premium beauty and personal care

Premium beauty and personal care expects positive results

COMPETITIVE LANDSCAPE

L'Oréal Italiana offers a wide portfolio of premium brands

Douglas Holding’s acquisition of Limoni changes the premium retailing landscape

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasingly polarised demand benefits premium beauty and personal care

Premium beauty and personal care expects positive results

COMPETITIVE LANDSCAPE

L'Oréal Italiana offers a wide portfolio of premium brands

Douglas Holding’s acquisition of Limoni changes the premium retailing landscape

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in Italy - Category analysis

HEADLINES

PROSPECTS

Increasingly polarised demand benefits premium beauty and personal care

Premium beauty and personal care expects positive results

COMPETITIVE LANDSCAPE

L'Oréal Italiana offers a wide portfolio of premium brands

Douglas Holding’s acquisition of Limoni changes the premium retailing landscape

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

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