Sales of premium beauty and personal care products in Finland will fluctuate throughout the forecast period. In 2023, sales are predicted to suffer due to the unfavourable economic outlook, dampening consumer enthusiasm for luxury items.
Domestic premium brands are expected to continue to snatch sales away from international brands. Scientific advances and natural ingredients are expected to feature as domestic brands innovate and gain awareness among consumers.
Premium nail products and hand care are projected to experience low growth rates for much of the forecast period, as these product areas peaked during the COVID-19 pandemic when heightened hygiene concerns and homebound consumers fuelled demand. As the situation normalises and consumers return to pre-pandemic patterns and habits, sales in nail products and hand care are likely to erode, necessitating innovation and adaptation from industry players to maintain market interest and relevance.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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