Premium beauty and personal care saw declines in 2020, due to the financial impacts from COVID-19 resulting in lower consumer spending power. Whilst Egypt continued to see positive GDP growth during this period, many people still experienced financial uncertainty due to job losses and lower salaries.
E-commerce boomed in Egypt in 2020, due to consumers staying at home during the time of COVID-19 and thus preferring to shop online. In addition to consumers avoiding busy shopping areas, consumers also preferred to make their payments with credit and debit cards, due to hygiene concerns about using ATM machines and handling cash.
MAC for Promoting Commercials Business maintained its lead in premium beauty and personal care in 2020, although its iconic Christian Dior, Chanel and Carolina Herrera brands are pipped to the post by Calvin Klein from Mazaya Perfumes & Gifts Co in brand terms. Mazaya Perfumes & Gift Co owes its success to the performance of several premium products within its portfolio, including Guerlain and Cerruti 1881, as well as the leading Calvin Klein brand.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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