Premium beauty and personal care witnessed a strong rebound in 2021 in current value terms after a substantial decline in 2020. There was an influx of imported products after a difficult year for international players in 2020, when COVID-19 restrictions caused delays in imports.
After a period of low consumption during 2020 and some of 2021, when consumers were largely restricted from shopping for premium products, affluent consumers enjoyed the chance to stock up on their favourite brands in 2021.
Premium fragrances is the most popular premium product by value, although skin care, hair care and colour cosmetics are also highly desirable. Egyptian consumers tend to favour well-known branded fragrances including Calvin Klein, Christian Dior and Chanel.
MAC for Promoting Commercials Business maintained a strong lead in premium beauty and personal care in 2021, although its iconic Christian Dior, Chanel and Carolina Herrera brands are pipped to the post by Calvin Klein from Mazaya Perfumes & Gifts Co in brand terms. MAC for Promoting Commercials Business made small price increases combined with occasional price discounts in 2021, although its target audience is largely unaffected by the weaker economic situation.
Premium beauty and personal care is expected to see a solid period of value growth over the forecast period. It will, however, be important for players to continue to offer reasonable prices and promotional deals in the short term.
Demand for premium bath and shower and deodorants is relatively low as unlike fragrances and colour cosmetics, these are not really considered luxury products. However, these smaller premium categories received a welcome boost from the disruption in demand patterns caused by the COVID-19 pandemic and rising consumer interest will continue to support them moving forward.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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