Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Egypt

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Premium beauty and personal care is negatively impacted by price sensitive consumers trading down, alongside import delays

Premium beauty and personal care saw declines in 2020, due to the financial impacts from COVID-19 resulting in lower consumer spending power. Whilst Egypt continued to see positive GDP growth during this period, many people still experienced financial uncertainty due to job losses and lower salaries.

E-commerce booms as players enhance their online services to meet heightened consumer demand

E-commerce boomed in Egypt in 2020, due to consumers staying at home during the time of COVID-19 and thus preferring to shop online. In addition to consumers avoiding busy shopping areas, consumers also preferred to make their payments with credit and debit cards, due to hygiene concerns about using ATM machines and handling cash.

Calvin Klein continues to lead in brand terms, thanks to comparatively affordable prices and strong marketing campaigns

MAC for Promoting Commercials Business maintained its lead in premium beauty and personal care in 2020, although its iconic Christian Dior, Chanel and Carolina Herrera brands are pipped to the post by Calvin Klein from Mazaya Perfumes & Gifts Co in brand terms. Mazaya Perfumes & Gift Co owes its success to the performance of several premium products within its portfolio, including Guerlain and Cerruti 1881, as well as the leading Calvin Klein brand.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Egypt?
What are the major brands in Egypt?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium beauty and personal care is negatively impacted by price sensitive consumers trading down, alongside import delays

E-commerce booms as players enhance their online services to meet heightened consumer demand

Calvin Klein continues to lead in brand terms, thanks to comparatively affordable prices and strong marketing campaigns

RECOVERY AND OPPORTUNITIES

Strong competition from mass perfume products forces premium fragrance players to offer greater discounts and special offers

Bath and shower products expected to remain popular thanks to high standards of consumer hygiene and ongoing discounts and offers

Strong rebound in 2021, with ongoing stabilised growth linked to strength of consumer spending power

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Premium beauty and personal care is negatively impacted by price sensitive consumers trading down, alongside import delays

E-commerce booms as players enhance their online services to meet heightened consumer demand

Calvin Klein continues to lead in brand terms, thanks to comparatively affordable prices and strong marketing campaigns

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium beauty and personal care is negatively impacted by price sensitive consumers trading down, alongside import delays

E-commerce booms as players enhance their online services to meet heightened consumer demand

Calvin Klein continues to lead in brand terms, thanks to comparatively affordable prices and strong marketing campaigns

RECOVERY AND OPPORTUNITIES

Strong competition from mass perfume products forces premium fragrance players to offer greater discounts and special offers

Bath and shower products expected to remain popular thanks to high standards of consumer hygiene and ongoing discounts and offers

Strong rebound in 2021, with ongoing stabilised growth linked to strength of consumer spending power

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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