2022 has been a bounce back year for the beauty market as a whole, with all the COVID-19 related restrictions having been lifted and consumers getting back to shopping in full force. Brands now have much more room to advertise without thinking of limitations (such as hosting gatherings and events) and they no longer need to tailor messages that fit the “stuck at home” concept.
Modern consumers are looking to be entertained, and they are hungry for information. In addition, they are increasingly tech savvy.
Premium fragrances are extremely expensive in the Egyptian market, especially following the loss of value of the Egyptian pound, which has definitely had a marked impact on consumers’ purchasing behaviour. For instance, instead of buying three or four bottles of expensive perfumes, consumers will cut down to only one bottle to try to reduce their expenses.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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