Similar to the projection for the industry overall, premium beauty and personal care is expected to develop and grow but exhibit the effects of the fast growth recorded during the pandemic highs of 2020 and 2021. As travel resumes, duty free and, to a lesser extent, border trade are predicted to regain some of sales lost by COVID-19 restrictions.
The strong premiumisation in beauty and personal care is set to remain one of the main drivers within premium categories. Despite anticipated moderate growth in many areas of beauty and personal care, Norwegian consumers are expected to continue to trade-up to clean beauty products and natural and vegan ingredients.
The majority of premium beauty and personal care categories saw retail value sales development during the review period. However, everyday products, such as bath and shower, deodorants and even hair care, have not experienced the same level of premiumisation as skin care, fragrances or colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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