Premium fragrances continued to account for the largest value share of premium beauty and personal care sales in Uruguay in 2018. That is mainly because consumers are willing to pay more for fragrances, and are not so aware of the differences in prices for those products.
Consumers continue to think that premium products have, besides the higher unit prices, higher quality than the mass products do. That was certainly true in the review period; however, many mass producers are launching products with increasing quality whilst maintaining cheaper prices than that of premium products.
L'Oréal Uruguay remained the indisputable leading company in premium beauty and personal care in Uruguay in 2018.The company is positioned amongst the leaders in various different premium categories in the country.
Besides L'Oréal Uruguay, only a few companies are positioned within the premium beauty and personal care market in the country. Premium fragrances does see higher competition; however, only four companies besides L'Oréal have significant shares in the category.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Uruguay market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.