Premium beauty and personal care quickly rebounded into positive territory after the initial wave of COVID-19 in Q1 2020, thanks to Chinese consumers’ strong appetite for established brands and premium quality. Various shopping festivals, both online and offline, also helped to stimulate the rapid recovery of the market.
As consumers’ healthy living awareness is on the rise against the backdrop of COVID-19, notions of health and wellness further penetrate the beauty and personal care market. Premium skin care brands are able to better cope with this rising demand based on advanced R&D background and intensive marketing communication.
Amidst COVID-19, when global supply chains were disrupted and foreign travel declined, Chinese consumers started to look inwards and buy products from domestic retail channels rather than duty-free stores and overseas. In response to this rising demand and to stimulate spending, the Chinese government tripled the quota for purchases to CNY100,000 for each consumer in Sanya duty-free stores in Hainan Province.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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