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Premium Beauty and Personal Care in China
May 2022
2021 DEVELOPMENTS
Premium skin care continues to enjoy healthy growth
Premium skin care saw remarkable current value growth once again in 2021, driven by the ongoing premiumisation trend and more segmented demand from consumers. As awareness of healthy living is increasing rapidly and consumers are paying more and more attention to skin health, per capita spending on skin care is rising, and the premiumisation trend is also being propelled.
Premium hair care brands sustain strong growth momentum post-COVID-19
With the increase in self-pampering demand amongst Chinese consumers, which spread to the post-COVID-19 period, premium hair care brands kept riding on the trend of functionality and sophisticated hair care. Premium hair care brands tend to have a stronger online presence compared with mass hair care brands, which use traditional offline channels such as supermarkets and hypermarkets as their main distribution channels.
PROSPECTS AND OPPORTUNITIES
Premium adult sun care rides on the demand for multifunctional sun protection
The holistic sun care concept caught on quickly amongst Chinese consumers over the review period, with their increasingly sophisticated understanding of photoageing and anti-blue light. Sun care products that target segmented consumer demand and skin issues such as sensitive skin and dry skin are gaining popularity.
Premium fragrances has a particularly positive outlook
Premium fragrances saw even stronger double-digit current value growth in 2021, despite many other categories witnessing a slowdown in growth compared with 2020. Against the backdrop of COVID-19, awareness of self-care and self-pampering saw rapid growth, resulting in fragrances being the new “lipstick effect” for Chinese consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Premium Beauty and Personal Care in China?
Which are the leading brands in China?
How are products distributed in China?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in China - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium skin care continues to enjoy healthy growth
Premium hair care brands sustain strong growth momentum post-COVID-19
PROSPECTS AND OPPORTUNITIES
Premium adult sun care rides on the demand for multifunctional sun protection
Premium fragrances has a particularly positive outlook
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care in China - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Premium Beauty and Personal Care
Premium Baby and Child-specific Products
Premium Bath and Shower
Premium Eye Liner/Pencil
Premium Eye Shadow
Premium Mascara
Premium Other Lash and Brow Make-Up
Premium BB/CC Creams
Premium Blusher/Bronzer/Highlighter
Premium Foundation/Concealer
Premium Powder
Premium Other Facial Make-Up
Premium Lip Gloss
Premium Lip Liner/Pencil
Premium Lipstick
Premium Other Lip Products
Premium Nail Polish
Premium Nail Treatments/Strengthener
Premium Polish Remover
Premium Other Nail Products
Premium Colour Cosmetics Sets/Kits
Premium Deodorants
Premium Men's Fragrances
Premium Women's Fragrances
Premium Unisex Fragrances
Premium Fragrance Sets/Kits
Premium Hair Care
Premium Firming/Anti-Cellulite Body Care
Premium General Purpose Body Care
Premium Acne Treatments
Premium Face Masks
Premium Facial Cleansing Wipes
Premium Basic Moisturisers
Premium Anti-Agers
Premium Lip Care
Premium Liquid/Cream/Gel/Bar Cleansers
Premium Toners
Premium Hand Care
Premium Skin Care Sets/Kits
Premium Aftersun
Premium Self-Tanning
Premium Sun Protection
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This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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