Premium skin care saw remarkable current value growth once again in 2021, driven by the ongoing premiumisation trend and more segmented demand from consumers. As awareness of healthy living is increasing rapidly and consumers are paying more and more attention to skin health, per capita spending on skin care is rising, and the premiumisation trend is also being propelled.
With the increase in self-pampering demand amongst Chinese consumers, which spread to the post-COVID-19 period, premium hair care brands kept riding on the trend of functionality and sophisticated hair care. Premium hair care brands tend to have a stronger online presence compared with mass hair care brands, which use traditional offline channels such as supermarkets and hypermarkets as their main distribution channels.
The holistic sun care concept caught on quickly amongst Chinese consumers over the review period, with their increasingly sophisticated understanding of photoageing and anti-blue light. Sun care products that target segmented consumer demand and skin issues such as sensitive skin and dry skin are gaining popularity.
Premium fragrances saw even stronger double-digit current value growth in 2021, despite many other categories witnessing a slowdown in growth compared with 2020. Against the backdrop of COVID-19, awareness of self-care and self-pampering saw rapid growth, resulting in fragrances being the new “lipstick effect” for Chinese consumers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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