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Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in China

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Robust double-digit value growth for premium beauty and personal care

The buoyant double-digit value growth of premium beauty and personal care in 2017 was backed up by consumers’ growing purchasing power and changed mindset. Millennials, unlike their parents or grandparents, are fond of premium products for their better quality and more fashionable style.

Premium colour cosmetics records the highest value growth

Premium colour cosmetics registered the strongest value growth in 2017, mainly due to the stellar performance of premium lip products. Lip products, the easiest to use or handle among all colour cosmetics products and, hence, becoming a must-have item for most female consumers in China, show the trend towards upgrading, as local consumers are seeking premium-quality products for better effect as well as for health, taking into consideration the fact that some of the lip product is consumed while eating or drinking.

Premium pharma beauty and personal care records vigorous growth

Premium pharma beauty and personal care recorded dynamic value growth in 2017 in China. Some pharma brands are quite active in beauty and personal care, represented by Avène, La Roche-Posay and Vichy, ranked in the top three places among all pharma brands in China.

COMPETITIVE LANDSCAPE

L’Oréal China holds pole position

L’Oréal China continued to lead premium beauty and personal care in 2017 mainly due to the robust performance of Lancôme, Yves Saint Laurent and La Roche-Posay. Apart from active and effective marketing through internet celebrity/influencer marketing, the company is penetrating lower-tier cities via internet retailing, where consumer demand for premium beauty and personal care is strong due to the lack of bricks-and-mortar stores in which to make purchases.

Estée Lauder contributes substantially to its company’s leading position

Flagship brand, Estée Lauder, contributed substantially to Estée Lauder (Shanghai) Commercial Co Ltd remaining the second largest player in premium beauty and personal care in 2017. In terms of anti-agers, most Chinese consumers tend to believe high-tech products – such as Estée Lauder Advanced Night Repair – are quite effective in maintaining youthfulness.

AmorePacific Cosmetics (Shanghai) Co Ltd loses value share

The tension between the Chinese and South Korean governments, due to the placement of Terminal High Altitude Area Defense (THAAD), has led to decline in bilateral trade, cross-border tourism etc. This translated into a decrease in value share for AmorePacific Cosmetics (Shanghai) Co Ltd in 2017, as the company specialises in sales of beauty and personal care products from Korea.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in China?
What are the major brands in China?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in China - Category analysis

HEADLINES

PROSPECTS

Robust double-digit value growth for premium beauty and personal care

Premium colour cosmetics records the highest value growth

Premium pharma beauty and personal care records vigorous growth

COMPETITIVE LANDSCAPE

L’Oréal China holds pole position

Estée Lauder contributes substantially to its company’s leading position

AmorePacific Cosmetics (Shanghai) Co Ltd loses value share

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Robust double-digit value growth for premium beauty and personal care

Premium colour cosmetics records the highest value growth

Premium pharma beauty and personal care records vigorous growth

COMPETITIVE LANDSCAPE

L’Oréal China holds pole position

Estée Lauder contributes substantially to its company’s leading position

AmorePacific Cosmetics (Shanghai) Co Ltd loses value share

Overview

Why buy this report?

SAMPLES

Delivery:

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Premium Beauty and Personal Care in China - Category analysis

HEADLINES

PROSPECTS

Robust double-digit value growth for premium beauty and personal care

Premium colour cosmetics records the highest value growth

Premium pharma beauty and personal care records vigorous growth

COMPETITIVE LANDSCAPE

L’Oréal China holds pole position

Estée Lauder contributes substantially to its company’s leading position

AmorePacific Cosmetics (Shanghai) Co Ltd loses value share

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

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