Premium Beauty and Personal Care in Sweden

May 2023
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Premium Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Premium Beauty and Personal Care in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Premium Beauty and Personal Care in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Premium Beauty and Personal Care in Sweden - Category analysis


Return to pre-pandemic lifestyles revives premiumisation trend
Artisanal products with “clean” beauty credentials fuel growth in skin care, while niche fragrances gain further appeal
Affordable premium brands gain traction
Premium brands will continue to benefit from home indulgence trend, although inflationary pressures will restrict growth potential
Demographic trends will have positive impact on sales
Digital marketing will remain important, especially for niche offerings
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Premium Beauty and Personal Care

  • Premium Baby and Child-specific Products
  • Premium Bath and Shower
      • Premium Eye Liner/Pencil
      • Premium Eye Shadow
      • Premium Mascara
      • Premium Other Lash and Brow Make-Up
      • Premium BB/CC Creams
      • Premium Blusher/Bronzer/Highlighter
      • Premium Foundation/Concealer
      • Premium Powder
      • Premium Other Facial Make-Up
      • Premium Lip Gloss
      • Premium Lip Liner/Pencil
      • Premium Lipstick
      • Premium Other Lip Products
      • Premium Nail Polish
      • Premium Nail Treatments/Strengthener
      • Premium Polish Remover
      • Premium Other Nail Products
    • Premium Colour Cosmetics Sets/Kits
  • Premium Deodorants
    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
  • Premium Hair Care
      • Premium Firming/Anti-Cellulite Body Care
      • Premium General Purpose Body Care
      • Premium Acne Treatments
      • Premium Face Masks
      • Premium Facial Cleansing Wipes
        • Premium Basic Moisturisers
        • Premium Anti-Agers
      • Premium Lip Care
      • Premium Liquid/Cream/Gel/Bar Cleansers
      • Premium Toners
    • Premium Hand Care
    • Premium Skin Care Sets/Kits
    • Premium Aftersun
    • Premium Self-Tanning
    • Premium Sun Protection

Premium Beauty and Personal Care

This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.


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