Premium body and personal care products are expected outpace their mass counterparts during the five years to 2027, continuing the tendency established during the review period. Having benefitted from trends towards self-care during the pandemic, premium brands are expected to continue to capitalise upon the robust consumer interest in home indulgence, as Swedes seek to pamper themselves at home.
Demographics will continue to shape the development of the category during the forecast period. With the population growing more ethnically diverse, as well as older, new opportunities for growth will emerge.
Social media marketing will continue to be crucial for premium brands, especially niche offerings. Product reviews and tutorials by social media influencers, particularly on YouTube, became increasingly important in the aftermath of the pandemic and this trend will grow even stronger over the forecast period.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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