The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2019, premium beauty and personal care was affected by the increasing number of promotional activities and price reductions at beauty specialist retailers. Compared with previous years in the review period these activities were even stronger, resulting from the intensifying competition in this distribution channel.
Pharma brands continued to register strong value growth in premium beauty and personal care products in 2019. Premium pharma companies successfully managed to engage a wide consumer group by focusing on natural high-quality skin care, personalised service and educated staff, building loyalty through product diversification and development.
L’Oréal Deutschland was the leading player in premium beauty and personal care in 2019. The company has a wide product range across a number of categories, including skin care, fragrances, colour cosmetics and hair care.
Sales of premium beauty and personal care are expected to decline by 6% in 2020 at constant 2019 value prices in light of the impact of COVID-19. In 2020, discretionary beauty products (fragrances, colour cosmetics, high-end skin care) will suffer the most from the measures implemented to slow the spread of COVID-19, as lower consumer confidence and spending will pose challenges.
Essential categories such as personal care and toiletries, together with mass channel (drugstores, discounters) distribution, discounted items and promotions, will likely perform best in 2020. Premium brands across the board will suffer due to the combination of the temporary closure of outlets selling these brands and more time spent at home.
The forecast period will see normalisation for the vast majority of categories in premium beauty and personal care, with increased demand for indulgence helping to drive sales of these products. However, if the economic consequences of the measures taken to combat the COVID-19 outbreak turn out to be worse than currently expected, then premium products could struggle over the next few years.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Germany market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.