Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Germany

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

German consumers become willing to spend more on products with clear health benefits

When consumers in Germany decide to purchase premium products, this is often a reflection of their priorities. With a growing selection of products available at different price points, consumers are tending to spend more on items which are important to them, while focusing less on those which are not.

Popularity of premium products varies according to category

It is noticeable that while the popularity of premium products continues to increase across beauty and personal care, the degree to which the premium segment is becoming more important to consumers varies according to category, while also depending on the gender of the target audience.

COMPETITIVE LANDSCAPE

L’Oréal leads premium beauty and personal care

In 2017, L’Oréal remained the leading company in premium beauty and personal care, while also increasing its value share. The company’s position can be explained by its wide portfolio of strong brands in this price segment, including Biotherm, Vichy, La Roche-Posay, Lancôme, Giorgio Armani and Kiehl’s.

L’Oréal expected to maintain its leading position through a focus on new product development

Considering the rise in demand for premium beauty and personal care products, L’Oréal has been focusing on expanding its product range. In 2017, it launched a number of new products, including Lancôme Matte Shaker in lip care and the Emporio Armani fragrance duo.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Germany?
What are the major brands in Germany?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Germany - Category analysis

HEADLINES

PROSPECTS

German consumers become willing to spend more on products with clear health benefits

Popularity of premium products varies according to category

COMPETITIVE LANDSCAPE

L’Oréal leads premium beauty and personal care

L’Oréal expected to maintain its leading position through a focus on new product development

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Germany

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Executive Summary

New Report Guarantee

PROSPECTS

German consumers become willing to spend more on products with clear health benefits

Popularity of premium products varies according to category

COMPETITIVE LANDSCAPE

L’Oréal leads premium beauty and personal care

L’Oréal expected to maintain its leading position through a focus on new product development

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in Germany - Category analysis

HEADLINES

PROSPECTS

German consumers become willing to spend more on products with clear health benefits

Popularity of premium products varies according to category

COMPETITIVE LANDSCAPE

L’Oréal leads premium beauty and personal care

L’Oréal expected to maintain its leading position through a focus on new product development

CATEGORY DATA

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

SOURCES

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