Premium beauty and personal care is projected to register a positive performance in retail value (constant 2022 prices) growth terms over the forecast period. Premium colour cosmetics is likely to continue to recover from short-term low demand during the pandemic.
Premium skin care and premium fragrances are expected to continue to generate the lion’s share of retail value sales in premium beauty and personal care. When it comes to skin care, consumers are more prepared to pay a higher unit price for high-quality branded products.
Premium beauty and personal care manufacturers are set to focus on sustainability over the forecast period. Consumers expect premium players to react and deliver sustainable solutions in terms of packaging and ingredients.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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