Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Austria

Jun 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

A bleak picture for premium beauty and personal care as households tighten the purse strings

The measures taken to contain the spread of COVID-19 have not only forced consumers to reassess their personal hygiene routines, but it has also caused many households to reign in their spending. Many people in Austria are concerned about the economic impact of the COVID-19 pandemic with many businesses struggling to survive, while there is also widespread job and wage insecurity.

Consumers drawn online by attractive discounts as store-based retailing is severely tested

Trapped at home due to COVID-19 and the government’s measures to contain it there was an increase in consumers going online to purchase premium beauty and personal care. Concerned about the loss of business in store-based retailers and the general dip in demand for premium beauty and personal care – with many consumers downtrading – there was a notable rise in retailers offering price discounts and promotions online.

New COVID-19-related conditions help sustain growth for some products

Premium hand care was one of the few areas to register growth in premium beauty and personal care in 2020. A key factor behind this was that due to the increase in handwashing and the use of more abrasive antibacterial products, such as hand sanitisers, consumers found that their hands were becoming sore and irritated.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Austria?
What are the major brands in Austria?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A bleak picture for premium beauty and personal care as households tighten the purse strings

Consumers drawn online by attractive discounts as store-based retailing is severely tested

New COVID-19-related conditions help sustain growth for some products

RECOVERY AND OPPORTUNITIES

A bright outlook projected for premium beauty and personal care

E-commerce expected to flourish driving increased price competition

Beauty specialist retailers set to focus on an omnichannel approach to win over consumers

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

A bleak picture for premium beauty and personal care as households tighten the purse strings

Consumers drawn online by attractive discounts as store-based retailing is severely tested

New COVID-19-related conditions help sustain growth for some products

Overview

Why buy this report?

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Overview

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Table of Contents

Premium Beauty and Personal Care in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A bleak picture for premium beauty and personal care as households tighten the purse strings

Consumers drawn online by attractive discounts as store-based retailing is severely tested

New COVID-19-related conditions help sustain growth for some products

RECOVERY AND OPPORTUNITIES

A bright outlook projected for premium beauty and personal care

E-commerce expected to flourish driving increased price competition

Beauty specialist retailers set to focus on an omnichannel approach to win over consumers

CATEGORY DATA

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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