Competitive Landscape
Leading Manufacturers Maintain Positions Amid Modest Share Shifts
Premium beauty and personal care in Austria remained moderately concentrated, with the top three manufacturers consistently holding the largest shares between 2020 and 2025. L’Oréal Österreich GmbH retained a commanding lead with a 21% share in 2025, followed by Estée Lauder Cosmetics GesmbH at 13% and Coty Prestige Austria GmbH at 8%.
Emerging Niche Brands Challenge Leaders While Driving Innovation Opportunities
The rise of niche premium brands such as Charlotte Tilbury and Rituals represents a significant dynamic within premium beauty and personal care. Charlotte Tilbury’s share growth from 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Austria - Category analysis
Key Data Insights
Premium Beauty and Personal Care Summary
Austrian Premium Beauty Value Sales Outpace Regional Averages with Sustained Growth
Premium Skin Care Leads Sales, with Innovation and Sustainability Fuelling Growth
Innovation in Longevity Shapes Consumer Preference with Biotech and Oxygenation Advances
Premium Brands Expected to Leverage Identity and Innovation for Sustained Growth
Premium Skin Care Set to Lead Value with Steady Growth Amid Rising Consumer Spend
Sustainability and Sensorial Experiences Anticipated to Reshape Brand Strategies and Consumer Loyalty
Leading Manufacturers Maintain Positions Amid Modest Share Shifts
Emerging Niche Brands Challenge Leaders While Driving Innovation Opportunities
Beauty and Personal Care in Austria - Industry Overview
2025 Developments
Key Data Insights
Beauty and Personal Care Sales Outpace Regional Growth with Steady Value Increases
Skin Care Leads Value Sales, Supported by Innovation and Consumer Demand for Efficacy
Henkel Capitalises on Longevity Trend with Science-Backed Personalised Launch
Steady Growth Expected to Be Driven by Affordability
Skin Care Set to Lead Value Sales, While Colour Cosmetics Experiences the Fastest Growth
Innovation, Transparency and Sustainability Anticipated to Drive Competitive Advantage
L’Oréal Österreich Gmbh and Beiersdorf Gmbh Strengthen Leadership Amid Rising Competitive Pressures
Health and Personal Care Stores Maintain Leadership through Unique Value Propositions
Quick Commerce Partnerships Accelerate E-Commerce Growth and Consumer Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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