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Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Austria

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing health concerns trigger demand for premium products

With an increasing amount of information available on healthy lifestyles, Austrians are becoming more and more cautious when it comes to products they consume or use. This is especially the case when it comes to products in areas like beauty and personal care, which contain various chemicals.

Growing demand for more exclusive products

In addition to health concerns, demand for premium producers is also being influenced by other factors. For instance, many non-affluent consumers are also looking to experience premium brands, but restricting use to special occasions, while still using mass products on a daily basis.

Premium products perceived as being useful in professional life

Premium beauty and personal care brands also profit from the fact that many consumers, even less affluent ones, increasingly perceive such products as being a good investment for their professional life. For instance, the use of premium cosmetics and skin and hair care is increasingly seen as a must in order to project a more confident personal appearance in the work place.

COMPETITIVE LANDSCAPE

International producers continue to lead sales

Estée Lauder Cosmetics and L'Oréal Österreich continued to lead sales in 2017. These two leading players are followed by a number of other international producers, with big global companies remaining far ahead.

High-end natural products to see increase in demand

The only notable domestic producer in premium beauty and personal care products in 2017 was Ringana, a domestic direct seller which was able to position itself alongside international direct sellers like Amway. Ringana manufactures and sells high quality premium products that are freshly prepared and sold.

Fierce competition to continue among premium producers

Although perceived as being more unique and exclusive (compared to mass products) by many consumers, premium beauty and personal care products saw a high level of competition, with many brands fiercely fighting for sales share. While many producers fought for share with new products and strong advertising support, beauty specialist retailers such as Douglas and Marionnaud focused on seasonal discounts, through which many consumers could obtain their favourite premium brands at lower prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Austria?
What are the major brands in Austria?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Austria - Category analysis

HEADLINES

PROSPECTS

Increasing health concerns trigger demand for premium products

Growing demand for more exclusive products

Premium products perceived as being useful in professional life

COMPETITIVE LANDSCAPE

International producers continue to lead sales

High-end natural products to see increase in demand

Fierce competition to continue among premium producers

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing health concerns trigger demand for premium products

Growing demand for more exclusive products

Premium products perceived as being useful in professional life

COMPETITIVE LANDSCAPE

International producers continue to lead sales

High-end natural products to see increase in demand

Fierce competition to continue among premium producers

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Premium Beauty and Personal Care in Austria - Category analysis

HEADLINES

PROSPECTS

Increasing health concerns trigger demand for premium products

Growing demand for more exclusive products

Premium products perceived as being useful in professional life

COMPETITIVE LANDSCAPE

International producers continue to lead sales

High-end natural products to see increase in demand

Fierce competition to continue among premium producers

CATEGORY DATA

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

SOURCES

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