Premium beauty and personal care returns to positive growth in 2021, surpassing the pre-COVID-19 level thanks to exceptionally strong demand for premium hair care products, as well as premium bath and shower, which is a significant range within premium beauty and personal care in Bosnia and Herzegovina. Premium hair care benefits from the further development of dermocosmetics brands, which have tended to be available exclusively through chemists/pharmacies and are typically positioned and promoted as pharmaceutical-grade in terms of their ingredients and manufacturing process.
Premium hair care excluding salon which typically maintained double-digit growth rates over the review period slowed down its growth significantly during the COVID-19 pandemic as hair salons faced disruption and limitation of their operations during the peak of the pandemic. In 2021, with the normalisation of the situation in the country, hair salons operated uninterrupted and managed to achieve their pre-COVID-19 growth rate and further advance sales.
E-commerce growth in 2021 was strong following the very strong growth and rapid channel expansion during the COVID-19 pandemic. Sales of premium beauty and personal care products are benefitting from this rapid expansion.
Premium beauty and personal care in Bosnia and Herzegovina is set to slow down its growth relative to the review period as the leading categories are expected recover slower than expected over the early forecast period due to limited disposable personal incomes. The negative economic impact of the COVID-19 pandemic will limit the ability of the local consumers to shift to premium beauty and personal care products due to high unit prices and limited consumer spending on non-essential items.
Over the forecast period, premium adult sun care is set be the fastest growing range within premium beauty and personal care as consumer demand is set to accelerate again following the decline due to COVID-19 and its devastating impact on the 2020 summer holiday season. As international travel limitations are removed, people will resume travel abroad, and visits to the coastal areas in neighbouring countries such as Croatia and Montenegro will be more frequent.
E-commerce sales of premium beauty and personal care products are set to double over the forecast period. Regardless of ongoing difficulties, the overall quality of life in Bosnia and Herzegovina is improving and consumer interest in premium beauty and personal care products continues to grow and is set to continue to grow over the entire forecast period.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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