Premium beauty and personal care is a much less developed category in Bosnia and Herzegovina, but consequently it faces much stronger growth potential compared to mass beauty and personal care. As a result, the number of premium beauty and personal care brands sold over the forecast period is set to continue to rise.
The future growth of premium beauty and personal care will be hindered by lower purchasing power at the start of the forecast period as inflation remains an economic issue and impinges consumer expenditure. Moreover, the majority of consumers have a low disposable income that renders most premium beauty and personal care products an unaffordable luxury.
E-commerce became a key distribution channel for premium brands during the pandemic. The significant growth of this channel will attract new online retailers in the forthcoming years, extending the reach of premium beauty and personal care brands.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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