As social life resumes and the pandemic is left further back in the past, consumers are expected to fully resume their previous habits and routines – something that had already happened to a large extent by the end of 2022. However, the new crisis that swept the economy before the previous one was even over, with soaring inflation slashing disposable incomes, is delaying the full recovery of those non-essential, premium categories that were hit hardest by the lockdowns: premium colour cosmetics and premium fragrances.
Despite a temporary setback in 2022, premium skin care retains a healthy outlook over the forecast period, driven by a self-care trend (boosted during the pandemic) and an increasing consideration for product ingredients/formulations from consumers who are increasingly becoming “safety seekers”. Apart from the dynamics of the pharmacy channel - which was further established as a consumer destination during the pandemic, with respect to both physical pharmacies and rapidly growing online pharmacies - premium skin care will also benefit from the consumer return to beauty specialist retailers and department stores.
Innovation and sustainability will be two key growth factors for premium beauty and personal care over the forecast period, helping it to maintain its competitive edge over an ever more sophisticated mass market. As the technological and scientific achievements of the premium segment are eventually passed on to the mass market, the former will need to constantly innovate to stay one step ahead.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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