Premium Beauty and Personal Care in Saudi Arabia

PROSPECTS

Emergence of dermocosmetics supports premium beauty and personal care

The ongoing expansion of chemists/pharmacies such as Nahdi and Al-Dawaa and drugstores/parapharmacies such as Boots and Whites in the number of their retail outlets where dermocosmetics intensified their promotional campaigns through 2+1 and 50% off second item offers driving growth of both dermocosmetics and premium beauty and personal care. Additionally, the rise in the number of online retailers providing dermocosmetics also contributed to the growth of dermocosmetics in Saudi Arabia.

Premium baby and child-specific products witnesses highest growth

As a result of dermocosmetics emerging in Saudi Arabia, premium baby and child-specific products witnessed the highest growth in 2017, heavily endorsed by ongoing promotional campaigns in chemists/pharmacies and drugstores/parapharmacies, as well as paediatrician and pharmacist recommendations. Many parents are switching from mass baby and child-specific products to dermocosmetics in order to provide their babies and children with the highest quality despite the price difference.

Consumers begin to opt for professional beauty and personal care products

Premium beauty and personal care is witnessing an emerging number of professional beauty and personal care products where consumers in Saudi Arabia begin to opt for purchasing them, heavily supported by sales personnel and in-store displays. In skin care, examples include Obagi Medical and Maison De Joelle, in hair care examples include Kérastase and L'Oréal Professionnel, and in colour cosmetics examples include Make Up For Ever, MAC, Inglot and many more.

COMPETITIVE LANDSCAPE

Arabian Oud leads premium beauty and personal care

Arabian Oud Co leads premium beauty and personal care in Saudi Arabia due to its massive expansion strategy, ongoing promotional campaigns and products diversity in fragrances including both Western and Oriental types and in various formats such as perfume oils and sprays. Furthermore, Arabian Oud Co is continuously opening new branches, renovating old stores, and expanding its online presence through its e-commerce website and other key online retailers such as Souq.

Beauty specialist retailers leads premium beauty and personal care distribution

Beauty specialist retailers lead premium beauty and personal care since products are mainly being sold in this distribution channel, whether chained or independent outlets. Examples include Arabian Oud, Abdul Samad Al Qurashi, Sephora, Wojooh, Paris Gallery, Vavavoom and more who are continuing to expand in their number of retail outlets, as well as online through social media platforms, websites and mobile apps.

Monobrand specialists’ stores continue to open in the Kingdom

Dior, Urban Decay, Lancôme, Nars and many more are continuing to open monobrand specialist stores in Saudi Arabia. Women in Saudi Arabia were excited to experience and discover the wide variety of products of their favourite brand in these monobrand specialist stores.

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