Saudi Arabia continues to focus on tourism with it aiming to attract 100 million visitors to the Kingdom by 2030 as part of its Vision 2030 strategy. This strategy also claims to support female empowerment with it stating the aim is to achieve equality between men and women, to enhance women’s rights, education and training, and to ensure support systems and care programmes are in place.
Sustainability will also remain a key feature in the strategies of most players within premium beauty and personal care. There is mounting pressure from consumers and the government to take steps to reduce carbon emissions and product waste and this is likely to have a big influence on the market.
Following the trend seen during the pandemic, consumers are expected to continue shifting towards retail e-commerce when purchasing premium beauty and personal care, attracted by promotions and online offers. Online retailers like Noon, Namshi, Amazon – formerly Souq – Niceonesa and Tatayab now present a meaningful challenge to store-based distribution channels for the first time in premium beauty and personal care, having invested heavily in the market.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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