Premium beauty and personal care was hit hardest by lockdown and other restrictions in Poland in 2020. The year 2021 saw a significant revival in premium beauty and personal care sales, particularly as aspirational consumers were able to return to making purchases of affordable luxury products.
Polish consumers are still very sensitive to the price of beauty and personal care products, which is the basic selection criterion when buying. At the same time, the average consumer has high aspirations and values premium brands, which are an indicator of status and synonymous with quality.
For sales of premium beauty and personal care in Poland, the store-based retailing channel is still crucial. In drugstores, the customer can try the product, smell it and assess whether it meets expectations, which is crucial when deciding to buy a more expensive item of beauty and personal care.
The premium beauty and personal care industry is driven by a growing demand for natural and organic products. This trend is evident throughout the beauty and personal care market, but it is the premium brands that are leading the way.
Customers looking for premium cosmetics are looking for effective solutions, tailored to their individual needs and habits. When they find one, they are often loyal to the brand for years and are willing to pay much more to avoid experimentation with other brands.
Premium brands are particularly active in the dermocosmetics beauty and personal care segment. This is due to the fact that consumers are increasingly interested in this type of product.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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