Premium Beauty and Personal Care in Poland

May 2023
Select Country Report
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Premium Beauty and Personal Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Premium Beauty and Personal Care in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Premium Beauty and Personal Care in Poland?
  • Which are the leading brands in Poland?
  • How are products distributed in Poland?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Premium Beauty and Personal Care in Poland - Category analysis

KEY DATA FINDINGS

Premium beauty and personal care outgrows the mass segment in 2022, with growth from a smaller base
Growing appreciation of the benefits of one quality premium product compared to several lower-priced mass alternatives
Multinationals characterise the category with L’Oréal maintaining its outright lead
Despite inflation and declining purchasing power, demand for premium products remains strong
Growing popularity of premium dermocosmetics from pharmacies thanks to rising awareness on social media
Expanding consumer base for premium beauty and personal care to include less wealthy demographics
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

Beauty and Personal Care in Poland - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Premium Beauty and Personal Care

  • Premium Baby and Child-specific Products
  • Premium Bath and Shower
      • Premium Eye Liner/Pencil
      • Premium Eye Shadow
      • Premium Mascara
      • Premium Other Lash and Brow Make-Up
      • Premium BB/CC Creams
      • Premium Blusher/Bronzer/Highlighter
      • Premium Foundation/Concealer
      • Premium Powder
      • Premium Other Facial Make-Up
      • Premium Lip Gloss
      • Premium Lip Liner/Pencil
      • Premium Lipstick
      • Premium Other Lip Products
      • Premium Nail Polish
      • Premium Nail Treatments/Strengthener
      • Premium Polish Remover
      • Premium Other Nail Products
    • Premium Colour Cosmetics Sets/Kits
  • Premium Deodorants
    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
  • Premium Hair Care
      • Premium Firming/Anti-Cellulite Body Care
      • Premium General Purpose Body Care
      • Premium Acne Treatments
      • Premium Face Masks
      • Premium Facial Cleansing Wipes
        • Premium Basic Moisturisers
        • Premium Anti-Agers
      • Premium Lip Care
      • Premium Liquid/Cream/Gel/Bar Cleansers
      • Premium Toners
    • Premium Hand Care
    • Premium Skin Care Sets/Kits
    • Premium Aftersun
    • Premium Self-Tanning
    • Premium Sun Protection

Premium Beauty and Personal Care

This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2023 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;