The worsening economic situation, including high inflation, is expected to negatively impact the demand for premium beauty and personal care products. The purchasing power of consumers is predicted to be continually squeezed; consequently many consumers will no longer be able to afford or remain outside premium beauty and personal care.
The owners of premium brands are expected to continue to add value to products and services to engender differentiation from mass and masstige brands. Brand owners and retailers need to make more effort to add value to their products and support price positioning.
Premium skin care and dermocosmetics are set to remain among the strongest drivers of premium beauty and personal care beyond 2023. Despite the gloomy economic forecast, Slovak consumers seem to trust well-established premium brands and be willing to spend more on quality.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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