Retail current value growth slowed in 2020 as the Coronavirus (COVID-19) pandemic saw consumers halt or delay spending on non-essential items. Moreover, heavy restrictions on consumer mobility reduced the opportunities to use such products.
Premium skin care remained significantly the largest of the main premium beauty and personal care categories in retail value terms in 2021. The category proved resilient to the exigencies of COVID-19.
The urbanisation trend continued to push people into the major cities in 2021. This brought higher demand for products that are more commonplace and commonly used in these urban spaces.
Premium beauty and personal care is expected to see strong retail value (constant 2021 prices) growth over the forecast period, supported by a recovering economy and the lifting of restrictions as the COVID-19 situation improves. While a subsequent economic downturn or recession may put the brake on the demand for premium products, longer-term factors, such as the urbanisation trend, increasing number of women joining the workforce and rising image consciousness, should continue to broaden the potential consumer base and fuel sales of premium beauty and personal care products.
Other longer-term drivers, including Western and digital influences, which are predicted to continue to stimulate awareness and demand in the forecast period. The growing influence of Western beauty and personal care trends in Pakistan is set to remain a key driver of demand in premium beauty and personal care.
There has been a surge in the variety of imported premium beauty and personal care products in the country. This is expected to continue to push retail sales and growth in the forecast period.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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