Premium beauty and personal care will register healthy constant value growth over the forecast period and will benefit from the full opening up of society. Moreover, ongoing urbanisation, the rising number of women in employment and the growth of modern retailing will result in more consumers gaining access to a wider range of premium products.
Consumers continue to believe that premium products offer higher quality than mass alternatives. However, many mass producers are now offering products with increasing quality, while maintaining cheaper prices.
The local production of premium beauty and personal care products will remain limited.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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