The recovery of premium beauty and care will greatly depend on how quickly the war in Ukraine ends and how many affluent consumers return to the country. If the situation normalises in the near future, the segment offers fairly positive prospects, and is likely to gain stronger growth momentum over the course of the forecast period.
In the near future, many local consumers are set to maintain less sophisticated self-care routines, and are unlikely to be tempted by multifunctional and advanced formulations such as serums. Dermocosmetics will continue to appeal as a great offer for money in terms of functionality and the different claims made, especially within skin care.
In the coming years, offline purchasing is expected to be more attractive for consumers of premium beauty and personal care. Those witnessing the hardships of the war will be eager to return to the more positive association of purchasing premium products from physical beauty specialists.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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