While still recording overall declines in 2020 as consumers prioritised their expenditure, premium beauty and personal care was not as dramatically impacted by the pandemic as initially expected. Affluent Ukrainians demonstrated a greater interest in certain premium and prestige products including skin care, fragrances and adult sun care.
The lockdown in spring 2020 allowed Ukrainians to focus on themselves with ample time available and life values changing to new realities. For a number of consumers, improving one's skin held great appeal, which was reflected in healthy demand for premium skin care not only during the lockdown when beauty salons were closed but in the following months.
L'Oréal strengthened its overall leadership of premium beauty and personal care in 2020. While the player owns an impressive portfolio of premium brands, including Lancôme, Yves Saint Laurent, Giorgio Armani, L'Oréal Professionnel, Matrix and Kérastase, its success during the pandemic was mainly linked to the strong performance of its dermocosmetics skin care brands La Roche-Posay and Vichy due to growing consumer interest in better quality ingredients, with proven effects.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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