Traditional beauty and personal care categories such as skin care and colour cosmetics are highly fragmented, with multiple players competing for share, and it is not uncommon for brands to change their price positioning a few years into the business. Both Laneíge and Etude House are exceedingly popular brands in Singapore.
There are two types of premium beauty brands. The first is brands that solely have a focus on beauty and personal care, which include Procter & Gamble’s SK-II and Jurlique.
The mark-up for premium beauty and personal care products is typically higher in Singapore than in Thailand and Malaysia. The Philippines is the only country in Southeast Asia with a higher mark-up than Singapore for products with a premium positioning.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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