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Premium Beauty and Personal Care in Japan
April 2021
2020 IMPACT
COVID-19 crisis hits premium segment hard
Prior to the COVID-19 pandemic, premium beauty and personal care products had been witnessing an upward trend, with the rise in inbound tourism, the expanded range of high- value-added product line-ups and strong sales of anti-ageing products driving growth. A key factor in the upward shift in demand was the rise in female consumers’ purchasing power as more women entered the paid workforce.
Partnerships open up innovation possibilities
A growing number of premium beauty and personal care brands are partnering with companies outside their business segments in order to open up innovation possibilities and adapt quickly to the dramatically changed market environment. For example, Shiseido’s digital skin analysis technology, Hada-Pasha, and beauty appliances player, Ya-man, collaborated and established anti-ageing brand, Effectim.
Leading players’ brands vulnerable to decline in inbound tourism
Shiseido remained the leading player in premium beauty and personal care in 2020 with popular brands such as Elixir and Clé de Peau Beauté. In October 2019, the brand started a membership programme where consumers can receive beauty consultations through a special smartphone app.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Japan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Premium Beauty and Personal Care in Japan?
Which are the leading brands in Japan?
How are products distributed in Japan?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Japan - Category analysis
KEY DATA FINDINGS
2020 IMPACT
COVID-19 crisis hits premium segment hard
Partnerships open up innovation possibilities
Leading players’ brands vulnerable to decline in inbound tourism
RECOVERY AND OPPORTUNITIES
Significant obstacles to recovery
Further digitalisation
SDGs becoming part of branding
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Beauty and Personal Care in Japan - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Premium Beauty and Personal Care
Premium Baby and Child-specific Products
Premium Bath and Shower
Premium Eye Liner/Pencil
Premium Eye Shadow
Premium Mascara
Premium Other Lash and Brow Make-Up
Premium BB/CC Creams
Premium Blusher/Bronzer/Highlighter
Premium Foundation/Concealer
Premium Powder
Premium Other Facial Make-Up
Premium Lip Gloss
Premium Lip Liner/Pencil
Premium Lipstick
Premium Other Lip Products
Premium Nail Polish
Premium Nail Treatments/Strengthener
Premium Polish Remover
Premium Other Nail Products
Premium Colour Cosmetics Sets/Kits
Premium Deodorants
Premium Men's Fragrances
Premium Women's Fragrances
Premium Unisex Fragrances
Premium Fragrance Sets/Kits
Premium Hair Care
Premium Firming/Anti-Cellulite Body Care
Premium General Purpose Body Care
Premium Acne Treatments
Premium Face Masks
Premium Facial Cleansing Wipes
Premium Basic Moisturisers
Premium Anti-Agers
Premium Lip Care
Premium Liquid/Cream/Gel/Bar Cleansers
Premium Toners
Premium Hand Care
Premium Skin Care Sets/Kits
Premium Aftersun
Premium Self-Tanning
Premium Sun Protection
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This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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