Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Estonia

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales remain relatively stable despite the challenging environment post-COVID-19

Premium beauty and personal care is dominated by sales of premium fragrances and consequently as sales of these products remained relatively stable so did the category’s overall sales. There is a great deal of brand loyalty within fragrances and while consumers did not wear them so often in 2020 due to social distancing measures, when they did buy them most people stuck with their favourite brands.

E-commerce helps to sustain sales of premium beauty and personal care

Another factor behind the relatively steady sales of premium beauty and personal care during 2020 was that lockdown restrictions were eased in time for the summer months. In fact, premium adult sun care was even able to benefit from Estonia’s hot summer in 2020 and the fact that consumers had to stay at home for their holidays.

Sales decline as households forced to make budgetary cuts

While the impact on premium beauty and personal care was not as significant as was previously predicted, sales nonetheless dropped, especially in volume terms. The closure of businesses during the lockdown in Estonia led to increased unemployment, while with many households seeing a reduced income consumers became careful to prioritise their spending, forgoing many premium beauty and personal care products deemed to be non-essential.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Estonia?
What are the major brands in Estonia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales remain relatively stable despite the challenging environment post-COVID-19

E-commerce helps to sustain sales of premium beauty and personal care

Sales decline as households forced to make budgetary cuts

RECOVERY AND OPPORTUNITIES

Future looks bright as consumers embrace premium beauty and personal care

Economic pressures could influence demand

Premium colour cosmetics set for dynamic growth with consumers keen to put on their make-up again

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales remain relatively stable despite the challenging environment post-COVID-19

E-commerce helps to sustain sales of premium beauty and personal care

Sales decline as households forced to make budgetary cuts

Overview

Why buy this report?

SAMPLES

Delivery:

Overview

Why buy this report?

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Table of Contents

Premium Beauty and Personal Care in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales remain relatively stable despite the challenging environment post-COVID-19

E-commerce helps to sustain sales of premium beauty and personal care

Sales decline as households forced to make budgetary cuts

RECOVERY AND OPPORTUNITIES

Future looks bright as consumers embrace premium beauty and personal care

Economic pressures could influence demand

Premium colour cosmetics set for dynamic growth with consumers keen to put on their make-up again

CATEGORY DATA

Beauty and Personal Care in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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