Uncertainty related to the pandemic was replaced by uncertainty related to war in Ukraine and global inflation in 2022. The success of the premium beauty and personal care market is therefore linked to the performance of the Estonian economy in the short-term forecast period starting from 2023.
Skin care, specifically facial care, is the category where premium products are expected to perform well over the forecast period. During lockdowns, many consumers indulged in premium facial skin care brands and will continue to pay greater attention to their skin going forward.
L'Oréal offers a wide portfolio of well-recognised and widely-available brands in Estonia and is therefore the clear leader in both mass and premium beauty and personal care. The mass segment is well represented by the company’s colour cosmetics and skin care products, while L'Oréal’s fragrances are strong in the premium market.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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