Similar to the mass segment, demand for sustainable products is expected to grow in the premium segment over the forecast period. In premium beauty and personal care, demand for products made using sustainable ingredients that do not harm the environment is expected to drive product innovation.
Following some of the world's toughest COVID-19 restrictions, New Zealand fully reopened on 31st July, ahead of the October reopening that was previously announced. Visitors arriving in New Zealand are no longer required to undergo pre-departure testing or quarantine on arrival.
Presence on online social media platforms will become increasingly important for premium beauty and personal care brands over the forecast period. Not only are more consumers turning to social media platforms to learn about products, but these platforms are also used to transact and make purchases.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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