Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in New Zealand

20 pages, Jun 2018

US$990

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Executive Summary

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PROSPECTS

Beauty specialist retailers gains momentum

Over the review period there was a move towards beauty specialist retailers by premium brands. This was mainly to counteract internet sales of brands not available through local retail stores but well-known through media attention.

Beauty professionals influence purchases

Over the review period there was a distinct influence from beauty professionals such as make-up artists and skin care specialists, which had an influence on product developments and ingredients within premium beauty and personal care. “Make-up studio kiosks” were developed, for instance by Benefit Cosmetics, whereby make-up artists carry out beauty procedures as well as product sales, as a more interactive way to sell beauty products.

The internet continues to fill the gaps

Although there was a strong influx of beauty specialist retailers over the review period, which is expected to continue, internet retailing is increasing, particularly amongst the younger generation. Many manufacturers and retailers have incorporated internet retailing, particularly those not present nationwide, such as department stores Smith & Caughey and David Jones.

COMPETITIVE LANDSCAPE

Estée Lauder offers a range of brands

Estée Lauder (NZ) continued to lead premium beauty and personal care in value terms in 2017, as all brands within its portfolio are premium. Its Estée Lauder flagship brand performed well in 2017, whilst Mac saw a slowdown in growth; nevertheless, it still increased, and remained the second brand within the company’s portfolio.

Elizabeth Arden captures the growing older market

Late 2016 saw Elizabeth Arden acquired by Revlon Inc globally. The brand Elizabeth Arden continues to be seen as a premium brand, whilst Revlon, although it has moved its image upmarket, is still seen as a mass brand, despite now having its own counters in Famers department stores.

Trilogy International up for sale

Trilogy International saw good growth over the review period, particularly with its premium brand Trilogy. It also bought out CS Co, a beauty company with the rights to distribute the majority of Coty brands.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in New Zealand?
What are the major brands in New Zealand?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Beauty specialist retailers gains momentum

Beauty professionals influence purchases

The internet continues to fill the gaps

COMPETITIVE LANDSCAPE

Estée Lauder offers a range of brands

Elizabeth Arden captures the growing older market

Trilogy International up for sale

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beauty specialist retailers gains momentum

Beauty professionals influence purchases

The internet continues to fill the gaps

COMPETITIVE LANDSCAPE

Estée Lauder offers a range of brands

Elizabeth Arden captures the growing older market

Trilogy International up for sale

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Beauty specialist retailers gains momentum

Beauty professionals influence purchases

The internet continues to fill the gaps

COMPETITIVE LANDSCAPE

Estée Lauder offers a range of brands

Elizabeth Arden captures the growing older market

Trilogy International up for sale

CATEGORY DATA

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

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