E-commerce is expected to ramp up in premium beauty and personal care over the forecast period, thanks to the consumer demographic for the category. Indeed, premium beauty and personal care attracts a demographic of young consumers with disposable incomes, who are those most inclined to also use both social media and e-commerce.
Connected to the above point and, indeed, trends noted regarding the use of influencers to promote brands, it is expected that social media will continue to play an important role in developing sales in premium beauty and personal care over the forecast period. This will be in line with the growth and development of internet digitisation in the country.
It is expected that premium beauty and personal care will remain stable over the forecast period, even in the high inflationary context. This is because the category is supported by the mid-to-high income consumer segment, which is less price-sensitive and more inclined to follow premium trends.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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