Trends in facial and body skin care have become increasingly varied, encouraging higher awareness of environmental issues and sustainability in the world of beauty, or what is known as “sustainable-beauty”. This trend emphasises beauty routines that take care of the health of living things and the environment around them.
Unlike mass brands and products, premium brands and products tend to have more of an identity. For example, many mass beauty and personal care products are based on South Korean images, influence or culture.
E-commerce is expected to have a longer-term effect on premium beauty and personal care, given that players were forced to compete online to minimise the damage to their sales performance amid store closures and restrictions during the COVID-19 crisis. Many consumers have reassessed their priorities in the wake of the pandemic, with a shift in focus from appearance to health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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