Premium Beauty and Personal Care in Indonesia

PROSPECTS

Middle-income consumers contribute to sales of premium beauty and personal care

Premium skin care is one of the fastest growing categories within premium beauty and personal care. Middle-income consumers contribute to sales of premium and beauty personal care accordingly, as they search for exclusivity.

Potential for premium facial care

Premium beauty and personal care’s performance in 2017 recorded a positive performance yet with a slower growth rate in 2017. Premium brands in Indonesia include Lancôme, Kanebo, Sulwhasoo and SK-II.

Positive outlook for premium beauty and personal care

Premium beauty and personal care is predicted to record a strong performance but display marginally slower value growth at constant 2017 prices. The trend for travelling amongst middle-income consumers has led to shifting purchasing habits from products to experiences.

COMPETITIVE LANDSCAPE

Amindoway Jaya PT leads premium beauty and personal care

Amindoway Jaya PT continued to lead premium beauty and personal care in 2017 with its brand Artistry. Many consumers of direct selling in Indonesia appreciate this longstanding brand’s presence and strong image.

Store-based retailing ahead of internet retailing in 2017

Premium beauty and personal care continued to be mostly sold in store-based retailers such as department stores, instead of internet retailing. This is because many local consumers still feel anxious having premium products delivered by couriers when purchasing products online.

International brands dominate

Premium beauty and personal care products are dominated by international brands. Major brands such as SK-II, Sulwhasoo and Kanebo are present in Indonesia.

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