Premium Beauty and Personal Care in Dominican Republic

PROSPECTS

Demand for premium colour cosmetics on the rise

Premium colour cosmetics has been one of the most dynamic categories within premium beauty and personal care in the Dominican Republic over the review period. Rising demand is explained by greater consumer awareness as a result of social media, YouTube, and the growing importance of influencers on younger consumers.

Additional stand-alone stores poised to expand as consumers seek customised beauty

Increasingly, stand-alone stores that are strategically located throughout some of the most exclusive shopping centres and tourist areas in the country are offering a wide variety of premium beauty and personal care products with very strong sales performance. Many of these locations are focused on Santo Domingo and some areas in the eastern part of the country around large tourist areas, such as Punta Cana and Bávaro.

Premium fragrances still accessible for many

Premium fragrances continue to represent an important part of the premium beauty and personal care segment in the country due to product variety, effective marketing, and broad distribution. Unlike colour cosmetics or skin care that are typically used on a daily basis, premium fragrances are often purchased for occasional use, such as for special events or evenings out.

COMPETITIVE LANDSCAPE

Premium BPC players benefit from new products in 2018

Premium fragrance launches by J Gasso Gasso, Parcos SA and Cosper SA helped drive retail sales in 2018 thanks to greater discretionary income spent by consumers on certain luxury goods resulting from the country’s strong economic growth. New fragrances such as Bulgari’s Goldea and Omnia, Dior’s Joy and Hydra Life, along with premium fragrance sets/kits had a positive impact on the category.

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