Premium beauty and personal care products were severely impacted the pandemic and the 2020 lockdowns, with current value sales falling. Two factors contributed to the decline.
Oscar A Renta Negrón, distributor for L’Oréal, continued to lead in 2021, accounting for over a quarter of value share, thanks to the popularity of the La Roche-Posay and Vichy skin care brands. The brands have benefitted from the recent expansion of their distribution into supermarkets and hypermarkets.
Major mixed retailer in the Dominican Republic, Aliss, opened a one-stop department for all beauty and personal care products in 2021. The new department offers a wide range of premium brands and has also introduced several new premium brands to the Dominican Republic.
Premium beauty and personal care will register moderate constant value growth over the forecast period. Value growth will be supported by the return of international tourists and a recovering economy.
During lockdowns, many consumers indulged in premium skin care brands, as demand for colour cosmetics dwindled and people were confined to home with a lot of time on their hands. As a result, many consumers have adopted the habit of paying greater attention to their skin and premium skin care brands will continue to lead the competitive landscape over the forecast period.
Consumers continue to believe that premium products offer higher quality than mass alternatives. However, many mass producers are now offering products with increasing quality, while maintaining cheaper prices.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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