Premium beauty and personal care experienced a robust bounce-back in 2021, supported by declining COVID-19 rates and the reopening of the economy, and consumers returning to workplaces and resuming out-of-home activities. The reopening in 2021 that followed the lockdowns in the first months of the year in several Provinces, including the largest Province of Ontario, benefited the primary sales channels for premium beauty and personal care, including beauty specialist retailers such as Sephora, and department stores such as Hudson Bay.
Despite challenging conditions in the first half of the year, multiple premium brands and premium retailers expanded in 2021, benefiting from the health and wellness trends, and the premiumisation trend. For example, Australian premium skin care brand Aesop opened multiple new stores in Toronto and Vancouver.
L'Oréal Canada Inc continued to lead premium beauty and personal care in value terms in 2021, thanks to its strong portfolio of premium brands, including Lancôme, Biotherm, and Matrix, as well as its fast-growing premium pharma brands, including Vichy and La Roche-Posay. L'Oréal`s brands are continually innovating and bolstering the company’s success.
Over the forecast period, improvements in real GDP and disposable incomes will help sustain growth for the premium category. Strengthening purchasing power will support the premiumisation trend and the rising number of affluent immigrants and tourists.
Premium hair care is expected to see an increase in retail value sales over the forecast period as the “skinification of hair” trend gains momentum. As part of the health and wellness trends, consumers are paying more attention to premium hair care products that promote and maintain hair and scalp health using skin care type formulations.
Digital engagement is expected to trend over the forecast. E-commerce grew dramatically in 2020, followed by strong growth in 2021, and further adaption by brands and retailers for deeper engagement with consumers online for product information and usage.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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