Executive Summary

Jun 2019
PROSPECTS
The premium segment is expected to benefit from favourable trends

Premium beauty and personal care in Canada recorded healthy growth in 2018, with value sales supported by the premiumisation trend and the rising number of affluent immigrants and tourists. Both of these trends are expected to continue to support growth over the forecast period.

A healthy outlook for premium skin care

Premium skin care remained a strong category in 2018, benefiting from consumer demand for face masks and anti-agers and supported by new product launches that generated excitement amongst consumers. Older consumers are interested in maintaining their skin health and appearance as they age, whilst younger consumers, including a growing number of men, are turning to skin care products to prevent skin damage from elements such excessive sun exposure, and also because of the pleasurable feeling these products offer.

Premium sets/kits offers strong growth potential

Premium sets/kits is expected to deliver gains over the forecast period, chiefly driven by strong seasonal sales. Such sets/kits are commonly available in premium retailers across all channels and promoted heavily during the Christmas shopping period.

COMPETITIVE LANDSCAPE
L'Oréal Canada continues to lead the premium segment

L'Oréal Canada continued to lead premium beauty and personal care in value terms in 2018, thanks to its strong portfolio of premium brands, including Lancôme, Biotherm and Matrix, as well as its fast-growing premium pharma brands, including Vichy and La Roche-Posay. L'Oréal`s brands are continually innovating and bolstering the company’s success.

The importance of technology

To enhance its customer relationships, digital services have become amongst L'Oréal’s priorities in the premium segment. In 2018, the company acquired Canadian beauty technology company ModiFace, which specialises in augmented reality and artificial intelligence applied to the beauty industry.

Retail channels innovate in response to the changing market

Shoppers Drug Mart, Canada’s leading drugstore/parapharmacy chain, launched its new e-commerce platform in 2018, featuring single destination shopping for the luxury and premium brands available through Beauty Boutique, including Dior, Lancôme, Yves Saint Laurent and Burberry. The launch further enhances the availability and accessibility of premium beauty and personal care products to Canadian shoppers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Premium Beauty and Personal Care in Canada?
  • What are the major brands in Canada?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Premium Beauty and Personal Care in Canada - Category analysis

HEADLINES

PROSPECTS

The premium segment is expected to benefit from favourable trends
A healthy outlook for premium skin care
Premium sets/kits offers strong growth potential

COMPETITIVE LANDSCAPE

L'Oréal Canada continues to lead the premium segment
The importance of technology
Retail channels innovate in response to the changing market

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in 2018
Demand for sustainable and natural products continues to rise
International brand owners remain dominant in beauty and personal care
New product launches leverage consumer trends
A positive performance is expected over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources