During the forecast period, premium beauty and personal care is anticipated to experience solid growth, fuelled by the return of discretionary consumer spending as inflation rates subside and ease the pressure on household budgets, the premiumisation trend, and heightened consumer awareness of self-care prompted by the pandemic. The growth of premium products will be supported by expanded product offerings by both brands and retailers, such as Sephora's expansion of its store network, as well as consumers' increased comfort with e-commerce and digital channels due to the pandemic.
Brands are expected to continue developing unique products that stand out and deliver value to customers, such as limited-edition products, especially during gift giving periods. For example, Biotherm Oil Therapy limited edition winter gift set that features body lotions, a relevant theme for Canada as the dry air during the winter contributes to consumers dealing with dry skin.
Consumer demand for sustainability and clean ingredients is expected to remain strong in the premium beauty and personal care segment over the forecast period. Consumers are increasingly mindful of the impact of their purchases on the environment and want to make more conscious choices about the ingredients used in their personal care products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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