Among the main reasons for slow growth in 2020 was the economic impact of the Coronavirus (COVID-19) crisis, which increased consumer price-sensitivity and fostered economising behaviour. In addition to economic uncertainty and pressure on household budgets, measures introduced to stem the spread of the virus, such as lockdown and social distancing, work-from-home polices and restrictions on social gatherings, limited the opportunities or need to use some, especially beauty, premium products.
Dermocosmetics offers significant growth potential in premium beauty and personal care in Israel. COVID-19 has heightened awareness of health issues and of how environmental factors, such as sunlight and pollution, can affect skin health.
S Schestowitz Ltd remained the leading player in premium beauty and personal care in retail value share terms in 2021, narrowly ahead of Lilit Cosmetics Ltd. The leading player offered strong brands like Narciso Rodriguez, Montblanc and Dolce & Gabbana, among others, mainly in premium fragrances.
Premium beauty and personal care is projected to see healthy retail value (constant 2021 prices) growth over the forecast period, supported by the anticipated economic recovery of the market from the COVID-19 crisis. This will help consumers to feel more confident in investing in premium beauty and personal care products as society reopens more fully.
New product launches are expected to focus on natural and environmentally-friendly properties. Natural-based premium products are set to continue growing in popularity over the forecast period, especially environmentally-friendly ones that encompass both ingredients and packaging.
Due to the high price points of premium beauty and personal care products, many consumers have tended to prefer to buy such items in brick-and-mortar outlets, where they expect a special or personalised shopping experience. However, COVID-19 forced many reluctant consumers to switch to e-commerce for premium beauty and personal care, despite the inability to test out products prior to purchasing.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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