Premium sun care, colour cosmetics and hair care are amongst the categories expected to drive the growth of premium beauty and personal care in the forecast period. In line with the broader health and wellness trend, consumers have greater awareness about the potentially harmful effects of over-exposure to the sun and they are willing to invest in premium products as they believe they will offer better protection.
Due to the premium segment putting in a more dynamic performance than mass beauty and personal care, as well as offering more attractive margins, existing market players are expected to launch new lines of products into the premium segment. For example, Afrodita, which was originally a mass player, is doing well with its professional line of products that includes premium cosmetics.
Greater awareness about the ingredients in premium beauty and personal care products, such as oils, hyaluronic acid, collagen and others, and belief in their positive effects on skin will drive demand for higher-end products in the forecast period. Modern consumers are facing numerous problems, especially with hair and skin, mostly due to stressful lifestyles and urban pollution, and they are looking for information on what could help them.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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