Premium Beauty and Personal Care in Slovenia

PRE-COVID-19 Performance

Premium products benefit from stronger consumer spending power thanks to a growing economy

Premium beauty and personal care entered a grace period in 2019, as the economy in Slovenia improved and consumers started to enjoy stronger spending power and greater confidence in their disposable incomes. This meant that a greater number of consumers could afford premium and more specialised products.

Strong media coverage enhances consumer awareness of brands and benefits

Strong media coverage was another notable driver for premium products in 2019. A number of players used magazine articles and website portals to promote their brands, coupled with educational coverage of the benefits of the products covered.

L'Oréal Slovenija doo maintains lead with no close contenders, thanks to globally-recognised portfolio and strong reputation

L'Oréal Slovenija doo maintained its lead in 2019 with no close contenders, thanks to its wide portfolio of globally-respected premium products across multiple categories, including: Biotherm; Vichy; Yves Saint Laurent; L'Oréal Professionnel; La Roche-Posay; and Urban Decay.

2020 AND Beyond

COVID-19 impact

Sales of premium beauty and personal care are expected to decline by 10% in 2020 in 2019 constant value terms in light of the impact of COVID-19.

Affected products within premium beauty and personal care

Premium beauty and personal care products is being negatively impacted overall by the economic effects of COVID-19, as consumers are no longer investing in higher-priced products and seeking value-for-money alternatives instead. Retail store closures and social distancing measures are also restricting sales overall, and consumers are downgrading from premium products to lower price points as a whole.

Recovery and opportunities

There remain opportunities for premium brand players over the forecast period, thus growth is still expected over time. Consumers are seeking feel-good factors during lockdown and may therefore purchase premium products as an indulgence.

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