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Learn moreJun 2020
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Premium beauty and personal care entered a grace period in 2019, as the economy in Slovenia improved and consumers started to enjoy stronger spending power and greater confidence in their disposable incomes. This meant that a greater number of consumers could afford premium and more specialised products.
Strong media coverage was another notable driver for premium products in 2019. A number of players used magazine articles and website portals to promote their brands, coupled with educational coverage of the benefits of the products covered.
L'Oréal Slovenija doo maintained its lead in 2019 with no close contenders, thanks to its wide portfolio of globally-respected premium products across multiple categories, including: Biotherm; Vichy; Yves Saint Laurent; L'Oréal Professionnel; La Roche-Posay; and Urban Decay.
Sales of premium beauty and personal care are expected to decline by 10% in 2020 in 2019 constant value terms in light of the impact of COVID-19.
Premium beauty and personal care products is being negatively impacted overall by the economic effects of COVID-19, as consumers are no longer investing in higher-priced products and seeking value-for-money alternatives instead. Retail store closures and social distancing measures are also restricting sales overall, and consumers are downgrading from premium products to lower price points as a whole.
There remain opportunities for premium brand players over the forecast period, thus growth is still expected over time. Consumers are seeking feel-good factors during lockdown and may therefore purchase premium products as an indulgence.
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Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Slovenia market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.