Premium beauty and personal care products were severely impacted by the pandemic and the 2020 lockdowns, with a double-digit current value sales decline. With people going out less, products such as premium fragrances and premium colour cosmetics were particularly negatively impacted.
L'Oréal maintained its lead in premium beauty and personal care in 2021 with no close contenders, thanks to its wide portfolio of globally-respected premium products across multiple categories, including Biotherm; Vichy; Yves Saint Laurent; L'Oréal Professionnel; La Roche-Posay; and Urban Decay.
The recovery of premium is seen across all products in 2021. Strong performers include hair care and skin care and this healthy performance was boosted by the pandemic.
Premium beauty and personal care will register healthy constant value growth over the forecast period. Value growth will be supported by a recovering economy.
E-commerce will play an important role within premium beauty and personal care over the forecast period. Slovenia is a small country and does not have a significant number of outlets that offer premium products and therefore consumers look to online channels, where price promotions further entice consumers.
Consumers continue to believe that premium products offer higher quality than mass alternatives. However, many mass producers are now offering products with increasing quality, while maintaining cheaper prices.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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