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Premium beauty and personal care is still the smaller category compared to mass beauty and personal care in Spain. It saw steady current value growth in 2019 and continued to advance its share of overall beauty and personal care.
Tailoring beauty and personal care products to specific consumer groups, with personalisation and anticipation of their needs, is becoming more frequent among premium ranges in Spain. This has seen consumers being able to choose the active ingredient to be added to their Clinique basic moisturiser base, and the use of technology by brands such as Dior and Shiseido to “scan” the skin to analyse its condition.
L'Oréal España SA remained the leading player in premium beauty and personal care in Spain in 2019 focusing on new product developments, acquisitions and marketing that is regularly via brand ambassadors. The company acquired the Thierry Mugler and Azzaro brands from Clarins in 2019 which is set to support the performance of the company in premium fragrances.
Sales of premium beauty and personal care are expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. The pandemic and the strict lockdown imposed in Spain have halted the positive value growth seen in premium ranges during the review period as department stores and beauty specialist retailers have been closed and consumers have downgraded to mass items available in supermarkets and chemists/pharmacies.
The various categories within premium beauty and personal care have been impacted in different ways by the COVID-19 pandemic. Worst affected among the main beauty and personal care categories is premium colour cosmetics which will see the biggest decline in value sales at constant 2019 prices in 2020.
Premium beauty and personal care in Spain is expected to normalise slowly after 2020 with positive growth in value sales at constant 2019 prices likely to return in 2022 at rates that will result in positive growth for the forecast period as a whole, albeit lower than in the review period. Premium baby and child-specific products is expected to see the strongest value growth over the forecast period due to a significant shift away from mass products in 2024.
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Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Spain market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.