Retail value sales of premium beauty and personal care will see steady, albeit modest growth (constant 2022 prices), during the forecast period, as daily life continues to normalise and the threat posed by the pandemic continues to wane. Fragrances and colour cosmetics will be the top performers, supported by the return of consumers to their physical workplaces and the resumption of socialising outside the home.
With the average age of the population hitting 45 years in 2022, manufacturers of premium beauty and personal care products will ignore older consumers at their peril, particularly since they often have significantly higher levels of disposable income than their younger counterparts. Following the pandemic, consumers in this group are increasingly ‘living for today’ and want to indulge themselves with premium and super-premium beauty and personal care brands.
During the forecast period, Spaniards are likely to become more cautious about spending money on premium offerings, given that a growing number of mass beauty and personal care products now contain ingredients traditionally used in premium offerings, such vegan collagen and retinol, amongst others. Premium players will therefore need to invest in ever-more innovative, products with visible benefits in order to persuade consumers to part with their hard-earned money.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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