A recovering economy over the forecast period will drive strong growth for premium beauty and personal care, as rising disposable incomes boost spending on luxuries and higher-priced products.
Women are key consumers of premium beauty and personal care, particularly within fragrances, colour cosmetics, and skin care categories. A growing population of young women involved in professional employment will therefore boost demand over the forecast period.
Beauty specialist retailers such as Clarins, Mac Cosmetics, and Maybelline are key to growth as they offer visibility for brands, and support for consumers seeking information on the benefits of key products. With a stable economy, such retailers will be able to expand their visibility, particularly through online channels and through social media, which has become an essential tool for marketing premium beauty and personal care in Nigeria, particularly through Instagram.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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