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Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Nigeria

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium beauty and personal care to grow strongly due to economic recovery

Premium products were hardest hit by falling demand in 2016 and 2017 as economic stagnation led to a shift towards cheaper brands. Non-essentials, especially in colour cosmetics, fragrances and skin care, were also affected by the economic crisis.

Growth of middle and upper income population to stimulate growth

With the middle to upper income population expected to increase over the forecast period and the economy returning to positive growth, premium brands have strong potential, with most Nigerian consumers seeking reputable international brands and being willing to spend more on products which offer an improved appearance. For example, expensive hair extensions are seeing strong sales.

Premium fragrances drive sales in Nigeria

The largest product area in premium beauty and personal care products in 2017 was premium fragrances. Nigerian consumers prefer the very best when it comes to fragrances, with long lasting and intense fragrances being particularly popular.

COMPETITIVE LANDSCAPE

Estée Lauder leads sales

Estée Lauder led sales within premium beauty and personal care in Nigeria in 2017. The brand has a strong presence in premium fragrances and enjoys good recognition.

Forever Living ranks second

The second largest player in premium beauty and personal care in Nigeria in 2017 was Forever Living Products Nigeria. However, the company lost sales share in 2017, with the direct seller being negatively impacted by economic stagnation, particularly due to the fact that its brands are priced in US dollars, with local currency depreciation resulting in soaring prices.

International brands dominate

Premium beauty and personal care is dominated by international brands, which are preferred by higher-income consumers who are willing to pay a premium for higher-quality brands. International players have a comparative advantage with regard to producing high quality and unique products, while also enjoying strong international recognition for prestige brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Nigeria?
What are the major brands in Nigeria?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care to grow strongly due to economic recovery

Growth of middle and upper income population to stimulate growth

Premium fragrances drive sales in Nigeria

COMPETITIVE LANDSCAPE

Estée Lauder leads sales

Forever Living ranks second

International brands dominate

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium beauty and personal care to grow strongly due to economic recovery

Growth of middle and upper income population to stimulate growth

Premium fragrances drive sales in Nigeria

COMPETITIVE LANDSCAPE

Estée Lauder leads sales

Forever Living ranks second

International brands dominate

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Premium Beauty and Personal Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care to grow strongly due to economic recovery

Growth of middle and upper income population to stimulate growth

Premium fragrances drive sales in Nigeria

COMPETITIVE LANDSCAPE

Estée Lauder leads sales

Forever Living ranks second

International brands dominate

CATEGORY DATA

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

DEFINITIONS

SOURCES

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