L'Oréal Perú SA has been category leader for some time and is expected to remain leader in the forecast period. It has strong brands such as La Roche-Posay, Lancôme, Ralph Lauren, Biotherm and Armani.
Fragrances represents almost a third of overall premium beauty and personal care sales in Peru. With fragrances usually being the gateway to the luxury market, this trend is expected to continue over the forecast period.
Parents tend to look for what they consider to be the best products for their babies and children. It is not strange to see that even during uncertain economic times and lower disposable incomes, parents make an effort to buy recognised and high-value brands when it comes to their babies, such as nappies/diapers or dermocosmetic products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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