Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Peru

Apr 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of premium products fared worst in 2020 as even higher-income consumers switched their focus to cleanliness and hygiene positioned products

Sales of premium beauty and personal care declined by 38% in 2020 in 2020 constant value terms in light of the impact of COVID-19. This is a significant change from the 4% constant 2020 value growth witnessed in the previous year.

COVID-19 affects premium colour cosmetics and fragrances sales more than other areas as usage occasions for these products have been restricted during the lockdown

Premium facial cleansing wipes recorded a steep constant 2020 value decline in 2020. The product area remained insignificant as women who seek premium beauty and facial care products tend to opt for products which offer greater added value, such as premium liquid/cream/gel/bar cleansers for use when at home.

Sales through e-commerce helped partially offset the loss in sales through store-based retailers

The mandated closure of inessential retail stores, including department stores, from mid-March onwards negatively affected premium beauty and personal care, particularly that of colour cosmetics. What is more, upon reopening, product demonstrations and testing were prohibited, which further affected sales.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Peru?
What are the major brands in Peru?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of premium products fared worst in 2020 as even higher-income consumers switched their focus to cleanliness and hygiene positioned products

COVID-19 affects premium colour cosmetics and fragrances sales more than other areas as usage occasions for these products have been restricted during the lockdown

Sales through e-commerce helped partially offset the loss in sales through store-based retailers

RECOVERY AND OPPORTUNITIES

Easing of lockdown restrictions will boost demand for colour cosmetics, men’s hair care and anti-agers

E-commerce changes how and where consumers shop

Expansion of the chemists/pharmacies and drugstores/parapharmacies channels will benefit manufacturers of dermocosmetics

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of premium products fared worst in 2020 as even higher-income consumers switched their focus to cleanliness and hygiene positioned products

COVID-19 affects premium colour cosmetics and fragrances sales more than other areas as usage occasions for these products have been restricted during the lockdown

Sales through e-commerce helped partially offset the loss in sales through store-based retailers

Overview

Why buy this report?

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Overview

Why buy this report?

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Table of Contents

Premium Beauty and Personal Care in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of premium products fared worst in 2020 as even higher-income consumers switched their focus to cleanliness and hygiene positioned products

COVID-19 affects premium colour cosmetics and fragrances sales more than other areas as usage occasions for these products have been restricted during the lockdown

Sales through e-commerce helped partially offset the loss in sales through store-based retailers

RECOVERY AND OPPORTUNITIES

Easing of lockdown restrictions will boost demand for colour cosmetics, men’s hair care and anti-agers

E-commerce changes how and where consumers shop

Expansion of the chemists/pharmacies and drugstores/parapharmacies channels will benefit manufacturers of dermocosmetics

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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