Premium Beauty and Personal Care in Uzbekistan

PROSPECTS

Very strong sales growth expected to be seen over the forecast period

Premium beauty and personal care is slated to strongly outperform mass beauty and personal care over the forecast period. The main reason for the very high growth expected in the category is the very low sales base from which it is rising, although demand or high-priced premium beauty brands is also expected to increase.

Sales likely to remain low due to the narrow consumer base for premium brands

Although strong growth is expected to be seen in sales of premium beauty and personal care brands, the category will remain miniscule in comparison with mass beauty and personal care throughout the review period. The main reason is that the consumer base for high-priced premium brands remains confined to a very low number of consumers, the vast majority of whom live in Tashkent.

Colour cosmetics, skin care and bath and shower set to be the big winners

The strongest growth rates during the forecast period are expected to be see in premium colour cosmetics, premium skin care and premium bath and shower. In colour cosmetics, the increasing sophistication and rising incomes of the core consumer base of affluent urban women is set to encourage increasing numbers of consumers to opt for premium brands as they seek to present themselves in the best possible way.

COMPETITIVE LANDSCAPE

Premium fragrance brands remain dominant

The competitive landscape in premium beauty and personal care remains dominated by fragrance brands and 2017 saw Givenchy, Hugo Boss, Calvin Klein and Gucci among the biggest sellers overall. These brands benefit from their longstanding presence in premium fragrances and the often iconic status of their products, while the presence of advertising campaigns for these brands on Russian TV channels means that many Uzbekistani people are quite familiar with them.

Clinique still the leading name in premium skin care

Clinique remained the only skin care brand among the most prominent premium beauty and personal care brands in 2017. Clinique has been able to establish Clinique as the only major name in premium skin care by focusing on strong distribution through premium retail channels such as prestigious department stores in Tashkent and high-end beauty specialist retailers in Tashkent, Samarkand, Namangan and Andijan.

Sales remain split between general luxury players and cosmetics specialists

The list of brands comprising the competitive environment in premium beauty and personal care is divided between general luxury goods companies such as LVMH Moët Hennessy Louis Vuitton and specialist cosmetics players such as Coty Inc and Estée Lauder. These companies offer a variety of premium brands that include some of the leading names in the global luxury goods industry, most of which are positioned in premium fragrances.

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