Premium Beauty and Personal Care in Uzbekistan

PROSPECTS

Inflation likely to temper demand in premium beauty and personal care

While economic conditions in Uzbekistan are expected to stabilise over the forecast period, inflation is likely to remain relatively high. This will constrain demand in premium beauty and personal care, which is projected to record slightly slower growth in current value sales than the mass category.

Premium colour cosmetics and baby and child-specific products set to grow fastest

Premium colour cosmetics and premium baby and child-specific products are expected to show the fastest growth in current value sales over the forecast period. The former category will continue to benefit from the increasing participation of women in Uzbekistan’s workforce.

Appeal of premium brands will remain limited overall

Despite a broadly positive outlook, demand for premium beauty and personal care products will remain very low as compared to that for mass brands over the forecast period. Moreover, fragrances will continue to account for the lion’s share of current value sales in this category, while demand for premium products in general will remain concentrated among a relatively small base of more affluent urban consumers.

COMPETITIVE LANDSCAPE

Global fragrances brands continue to lead premium beauty and personal care

With premium fragrances accounting for the lion’s share of total current value sales, leading brands in this category continued to occupy the top positions in premium beauty and personal care in 2018. Givenchy remained the leading brand overall in value terms, followed by Hugo Boss, Gucci, Calvin Klein and Chanel.

Clinique maintains its lead in premium skin care

Clinique from Estée Lauder Cos Inc continued to occupy the top position in premium skin care in 2018, and remained the only brand from this category to rank among the overall leaders in premium beauty and personal care. Aside from a strong global reputation for quality, key to the success of Clinique is its wide availability via high-end department stores and beauty specialist retailers in big cities such as Tashkent, Samarkand, Namangan and Andijan.

International brands set to remain dominant

Premium beauty and personal care includes not only brands from specialist producers like L'Oréal Groupe and Estée Lauder, but also brands from companies that manufacture a wide range of luxury goods, such as LVMH Moët Hennessy Louis Vuitton SA. The latter mainly offer premium fragrances.

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