Premium beauty and personal care saw a dramatic rise in retail volume and current value sales in 2021 as consumer demand rebounded from the COVID-19 pandemic. The main reason for this is because premium fragrances, which is by far the largest product area, saw a sharp increase in current value sales.
In skin care, products containing scientific-proven benefits are proving more popular albeit from a low base. Moisturisers and treatments are gaining consumer interest although only among a small group of consumers in the high-income groups.
Premium beauty and personal care in Uzbekistan is often purchased when consumers travel abroad. Quite a large proportion of premium production is counterfeit in the country.
Premium beauty and personal care will see modest value growth over the forecast period, largely underpinned by the performance of fragrances. Wearing a fragrance is popular among Uzbekistanis who associate it directly with social status.
Outside of fragrances, skin care and colour cosmetics are the most developed premium products. Demand for these is still low across the entire population, but interest is growing among affluent groups.
The Uzbek economy is set to grow at a healthy pace over the forecast period, which will support the development of beauty services and salons notably in urban settings. This opens up the potential for salons to sell professional hair care products to affluent consumers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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