Premium Beauty and Personal Care in Colombia

PROSPECTS

Premium facial care has the best prospects for growth

Within premium beauty and personal care, premium facial care has the best prospects for growth in value terms. As consumers are taking a more proactive approach towards their facial routines and have more information sources available to compare benefits and read reviews, it is expected that they will demand high-quality products and ingredients within the category to meet their needs, according to their concerns and skin types.

Premium sun care is predicted to see a strong performance

Similarly to its mass counterpart, premium sun care has benefited from consumers’ increasing awareness of the risk of prolonged sun exposure. In Colombia, the majority of premium sun care brands are part of the dermo-cosmetic/pharma segment.

The expansion of beauty specialist retailers drives growth

Over the forecast period, premium beauty specialist retailers will continue to be a key driver of sales in premium beauty and personal care. In the past, a few retailers retained the exclusive distribution rights for premium fragrance and skin care brands, and the channel experienced a steady increase in value share in most categories, competing with small independent beauty business and private importers.

COMPETITIVE LANDSCAPE

L’Oréal PROBECOL SA retains leadership in premium beauty and personal care

L’Oréal PROBECOL SA continues to lead premium beauty and personal care, due to its wide portfolio of brands across several categories. Part of its success is related to its increasing presence in sales of premium pharma products.

L’Oréal PROBECOL SA predicted to see further growth

L’Oréal PROBECOL SA is predicted to continue to drive growth in premium beauty and personal care, through ongoing reinforcement of its distribution channels, the introduction of new products and the adapting of its current portfolio to consumers’ needs and expectations regarding beauty. The company’s NYX brand plans to strengthen its presence in the market by opening 15 more stand-alone stores and launching an online store by the end of 2019.

A very fragmented competitive landscape

In a very fragmented competitive landscape, promotion is key to achieving success. Sales of premium beauty and personal care products were strongly backed by media advertising in 2018, especially in the case of fragrances and skin care.

Files are delivered directly into your account within a few minutes of purchase.