Executive Summary

Jun 2019
PROSPECTS
Premium skin care

Consumers were still showing strong demand for premium skin care products in 2018. Premium skin care brands such as Sulwhasoo, Estée Lauder and SK-II continued their aggressive expansion plans, with a higher number of new outlets to meet the rising demand.

A prestige shopping experience

International premium beauty and personal care players are seeking to enhance their competitive position by providing a prestige shopping experience to consumers. The new Tom Ford Beauty stores boast that customers can experience the fragrances in its artisanal Private Blend Collection.

Personalisation for differentiation

During the forecast period, premium beauty and personal care players are expected to distinguish their brands from rivals through a more prestige shopping experience. Different kinds of personalisation services are likely to be offered, such as products which are available to try, or professional advice to cater to different consumers’ needs, to help differentiate their premium beauty and personal care brands.

COMPETITIVE LANDSCAPE
SK-II drives sales

SK-II from Procter & Gamble continued to lead premium beauty and personal care in value terms in 2018, thanks to its high number of outlets in Malaysia. Besides beauty counters in department stores, such as AEON, Isetan and Parkson, the brand also targets the opening of stand-alone counters or stand-alone stores within leading shopping centres such as IOI City Mall and Pavilion KL.

Stand-alone brand stores and internet retailing

Offline retail specialists dominated premium beauty and personal care in Malaysia in 2018. With physical stores, premium beauty and personal care players focused on targeting consumers with more personalised services to differentiate from their competitors.

Forecast period trends

Over the forecast period, the rise of premium beauty and personal care brands, such as Tom Ford Beauty and Sulwhasoo, as well as the entry of further premium brands, such as Clé de Peau Beauté, is expected to impact the sales of SK-II. This is mainly because consumers are now spoilt for choice in terms of premium beauty and personal care brands, and are offered more innovative products as part of their skin care regime.

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Premium Beauty and Personal Care in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Premium Beauty and Personal Care in Malaysia?
  • What are the major brands in Malaysia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Premium Beauty and Personal Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Premium skin care
A prestige shopping experience
Personalisation for differentiation

COMPETITIVE LANDSCAPE

SK-II drives sales
Stand-alone brand stores and internet retailing
Forecast period trends

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

An active year in beauty and personal care
A strong performance for products containing natural ingredients
Competitive landscape
Sensitive skin ranges are available in specialist retailers
Positive outlook for the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources