Premium skin care looks set to record dynamic growth over the forecast period, backed by the entry of more international brands and further investment in new product development and innovation. Some of the existing international premium skin care brands – eg Sulwhasoo, The History of Whoo, SK-II, Shiseido – remained highly active in terms of new product launches at the end of the review period using roadshows to boost their publicity, with this boding well for the future.
There are a soaring number of standalone beauty and personal care stores opening their doors in Malaysia, with these outlets seeing rapid expansion in the post-lockdown period as retailers look to take advantage of the renewed demand. For instance, Estee Lauder opened another flagship store in Mid Valley Megamall KL in 2022 which is another freestanding store with a modern and distinctive design and sleek interior.
Although more consumers are returning to offline shopping routines now that COVID-19 fears are subsiding premium brands still continue to invest in Artificial Intelligence (AI) and Augmented Reality (AR) technologies as they look to build their online presence. For instance, Yves Saint Laurent has introduced its Virtual Try On function on its YSL Beauty website in Malaysia.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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