The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Whilst premium beauty and personal care continued to record strong current value growth in 2019, it retained low penetration of the overall market in Malaysia, affordable to more affluent consumers. However, premium brands hold a stronger presence in fragrances and colour cosmetics, gaining further value share in the latter in 2019, in addition to skin care, in particular the men’s category, due to an increasing focus by men on their appearance and trading up amongst more affluent Malays.
With the increasing number of launches by mass brands that also use innovative and natural ingredients for their beauty and personal care products, premium players must look to offer greater levels of differentiation such as customisation and personalisation. The latter trend in particular, helped to drive greater interest in premium products including premium fragrances such as those by French brand Henry Jacques, which has now opened its own standalone store in Kuala Lumpur.
Major international players consolidated their leading positions within premium beauty and personal care in Malaysia in 2019, with Estée Lauder, Procter & Gamble and L'Oréal all gaining further value share due to their long-standing global brand reputations which are appreciated by more affluent Malays and their continued efforts to launch interesting and innovative products.
Value sales of premium beauty and personal care are expected to grow by 4% in 2020 at constant 2019 prices in light of the impact of COVID-19.
Many premium beauty and personal care products are set to be negatively impacted by the response to COVID-19 in 2020, particularly products that are deemed non-essential such as many colour cosmetics including premium lipstick, and premium BB/CC creams which are predicted to record a huge drop in demand compared to their strong performances in 2019. Like colour cosmetics, premium fragrances will suffer lower volume growth in 2020 due to the home seclusion trend; with consumers only leaving home to do essential grocery shopping, they are less likely to wear these products as they are not socialising or going to work.
A return to normalisation in terms of value growth at constant 2019 prices is expected for premium beauty and personal care from 2021 onwards, with the category building stronger momentum towards the end of the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Malaysia market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.