Consumers were still showing strong demand for premium skin care products in 2018. Premium skin care brands such as Sulwhasoo, Estée Lauder and SK-II continued their aggressive expansion plans, with a higher number of new outlets to meet the rising demand.
International premium beauty and personal care players are seeking to enhance their competitive position by providing a prestige shopping experience to consumers. The new Tom Ford Beauty stores boast that customers can experience the fragrances in its artisanal Private Blend Collection.
During the forecast period, premium beauty and personal care players are expected to distinguish their brands from rivals through a more prestige shopping experience. Different kinds of personalisation services are likely to be offered, such as products which are available to try, or professional advice to cater to different consumers’ needs, to help differentiate their premium beauty and personal care brands.
SK-II from Procter & Gamble continued to lead premium beauty and personal care in value terms in 2018, thanks to its high number of outlets in Malaysia. Besides beauty counters in department stores, such as AEON, Isetan and Parkson, the brand also targets the opening of stand-alone counters or stand-alone stores within leading shopping centres such as IOI City Mall and Pavilion KL.
Offline retail specialists dominated premium beauty and personal care in Malaysia in 2018. With physical stores, premium beauty and personal care players focused on targeting consumers with more personalised services to differentiate from their competitors.
Over the forecast period, the rise of premium beauty and personal care brands, such as Tom Ford Beauty and Sulwhasoo, as well as the entry of further premium brands, such as Clé de Peau Beauté, is expected to impact the sales of SK-II. This is mainly because consumers are now spoilt for choice in terms of premium beauty and personal care brands, and are offered more innovative products as part of their skin care regime.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Malaysia market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.