Over the forecast period import barriers pose a significant risk for premium fragrances, which are entirely imported, due to the high level of short-term uncertainty. Although many premium products recorded excellent performances in 2022, the government further restricted general imports to bolster Central Bank reserves, which reached a critical level in 2022.
Throughout the forecast period, e-commerce is anticipated to continue gaining ground, propelled by beauty specialists such as Rouge, Juleriaque, and Prestigio, as well as pharmacy chains like Farmacity. In 2022 all these chains heavily invested in marketing campaigns and special discounts for the online channel, particularly during key events like Mother's Day and Father's Day, focusing on premium fragrances, colour cosmetics and skin care.
In Argentina premium beauty and personal care brands are aspirational for many local consumers, with several shoppers occasionally purchasing expensive brands as a treat. Due to the recent decline in purchasing power, companies and retailers have been selling premium fragrances presented in small pack sizes designed to attract consumers, and this trend is likely to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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