Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Tunisia

Jul 2020

US$990

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Increasing urbanisation, a rise of women in the workforce and a growing interest in specialised products and ingredients boosts growth in 2019

Premium beauty and personal care continued to record positive growth in 2019, boosted by lifestyle changes and increased urbanisation within the country. Furthermore, the number of working women in Tunisia continued to grow, supporting sales of premium beauty and personal care goods, mainly in larger towns.

Digital marketing activities increase in 2019, as brands partner with bloggers and social media influencers to raise awareness and boost sales

The increasing presence of premium brands such as Mac, Bioderma, Avéne and Uriage continued to have a positive impact on the performance of premium beauty and personal care in Tunisia in 2019. In addition, rising digital marketing activities, continued to generate interest in premium products, especially as many Tunisians used social media platforms such as Facebook and Instagram, to stay up to date with global beauty trends.

Société Argania leads a fragmented competitive landscape in 2019, as chained beauty specialist retailers drive value sales for premium goods

Premium beauty and personal care is highly fragmented and competitive in Tunisia, with Société Argania leading the landscape with popular offering SVR. The competitive landscape in 2019 was characterised by a growing number of players seeking to meet the increasing demands of Tunisian consumers.

2020 AND BEYOND

COVID-19 impact

Sales of premium beauty and personal care are now expected to grow by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19.

Affected products within premium beauty and personal care

Growth in 2020 is expected to be higher than constant value growth recorded in 2019, suggesting that COVID-19 will not have a significant impact on growth for premium beauty and personal care. However, some areas will be more significantly impacted than others.

Recovery and opportunities

As premium beauty and personal care is expected to record solid growth in constant value growth for 2020, growth is expected to continue to increase across the forecast period, rising each year.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Tunisia?
What are the major brands in Tunisia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Tunisia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing urbanisation, a rise of women in the workforce and a growing interest in specialised products and ingredients boosts growth in 2019

Digital marketing activities increase in 2019, as brands partner with bloggers and social media influencers to raise awareness and boost sales

Société Argania leads a fragmented competitive landscape in 2019, as chained beauty specialist retailers drive value sales for premium goods

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products

Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings

Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium Beauty and Personal Care in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Increasing urbanisation, a rise of women in the workforce and a growing interest in specialised products and ingredients boosts growth in 2019

Digital marketing activities increase in 2019, as brands partner with bloggers and social media influencers to raise awareness and boost sales

Société Argania leads a fragmented competitive landscape in 2019, as chained beauty specialist retailers drive value sales for premium goods

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in Tunisia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing urbanisation, a rise of women in the workforce and a growing interest in specialised products and ingredients boosts growth in 2019

Digital marketing activities increase in 2019, as brands partner with bloggers and social media influencers to raise awareness and boost sales

Société Argania leads a fragmented competitive landscape in 2019, as chained beauty specialist retailers drive value sales for premium goods

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products

Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings

Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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