Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Hong Kong, China

Apr 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Travel bans hit premium beauty and personal care hard during COVID-19 pandemic

Premium beauty and personal care was worse affected by the COVID-19 crisis in 2020 than mass beauty and personal care due to the importance of inbound tourism on sales in this category. The category recorded a massive decline in retail current value sales, especially seeing as tourism had already been declining in 2019 due to political unrest in the region.

Safe and mask-friendly products lead the way in times of COVID-19

Comfortable, safe and mask-friendly products in premium beauty and personal care gained considerable traction in Hong Kong in 2020 as consumers focused on their health and wellbeing during the COVID-19 pandemic. As customers focused on their health in the context of the health crisis, many consumers switched to products that claim to be irritant-free as they adjusted to the new normal of wearing face masks and remaining in home seclusion.

Companies invest in livestreaming events to reach consumers in home seclusion

During the COVID-19 pandemic, customers were not able to visit non-essential retail outlets for certain periods and many consumers preferred to avoid contact with crowds of people in 2020. This led to a lack of engagement with companies which would usually offer product demonstrations and advice through retail outlets.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Travel bans hit premium beauty and personal care hard during COVID-19 pandemic

Safe and mask-friendly products lead the way in times of COVID-19

Companies invest in livestreaming events to reach consumers in home seclusion

RECOVERY AND OPPORTUNITIES

A long road to recovery ahead for premium beauty and personal care

Natural products for sensitive skin to gain popularity as consumers respond to global health and wellness trends

Personalisation and omnichannel strategies emerge as key trends in premium beauty and personal care

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Travel bans hit premium beauty and personal care hard during COVID-19 pandemic

Safe and mask-friendly products lead the way in times of COVID-19

Companies invest in livestreaming events to reach consumers in home seclusion

Overview

Why buy this report?

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Overview

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Table of Contents

Premium Beauty and Personal Care in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Travel bans hit premium beauty and personal care hard during COVID-19 pandemic

Safe and mask-friendly products lead the way in times of COVID-19

Companies invest in livestreaming events to reach consumers in home seclusion

RECOVERY AND OPPORTUNITIES

A long road to recovery ahead for premium beauty and personal care

Natural products for sensitive skin to gain popularity as consumers respond to global health and wellness trends

Personalisation and omnichannel strategies emerge as key trends in premium beauty and personal care

CATEGORY DATA

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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