Local consumers are increasingly seeking out multifunctional beauty products, particularly in colour cosmetics and sun care, which offer skin care benefits or incorporate SPF into their formulations. This trend is fuelled by a highly-educated audience, who actively search for information about products and ingredients online.
The digitalisation of the beauty industry is driving the omnichannel experience, including virtual consultations, virtual try-on using AR tools, and personalisation options. The evolution of consumer habits following the pandemic, combined with increasing digitalisation, has benefited e-commerce growth.
Premium beauty and personal care in Hong Kong faces challenges due to the impact of travel spending on local retailers. The reopening of Japan had the most significant impact, with local consumers shifting their budgets to travel spending due to the favourable exchange rate of the Hong Kong dollar with the yen.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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