The economic slowdown that plagued Morocco towards either the review period is expected to continue into the forecast period and this could mean challenges ahead for premium beauty and personal care brands. While high inflation is likely to be moderate to a large degree, the higher cost of many of the essentials of life will inevitably continue to put huge pressure on discretionary spending.
While there are premium brands available across all categories of beauty and personal care in Morocco, it is in the key categories of fragrances, colour cosmetics and skin care that premium brands have the strongest presence. The group of very affluent Moroccans who are able to afford luxury goods comprise a significant proportion of the core consumer base for premium beauty and personal care brands, with such consumers generally most attracted to products that offer extra benefits that are not necessarily available from mass brands.
The harsh economic climate is expected to contribute to the reluctance of consumers to spend money unnecessarily during the forecast period. As mentioned above, the vast majority of Moroccans subsist on low incomes and therefore have little to no interest in premium beauty and personal care brands.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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