Across the forecast period, premium beauty and personal care are set to record greater retail value and volume growth compared to the mass landscape, with the premium offering being relatively immature, therefore having the opportunity for growth. Recovery of tourism is expected to continue driving sales of premium beauty and personal care goods in 2023 and beyond, with attractive price points in Georgia, leading tourists to bulk buy premium goods in the country.
Shopping centres are expected to remain a major channel of premium beauty and personal care sales. E-commerce is forecasted to have a very low share due to consumers' low interest, with many wishing to buy premium beauty and personal care options in person before buying.
The premium landscape in Georgia is not as developed as the dermo-cosmetics, mass beauty, and personal care landscape. As such, the country has high growth potential for premium beauty and personal care.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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