Once inflation comes under control, premium beauty and personal care will perform strongly and will outperform mass. In addition, the severe supply disruptions in 2022 due to the war in Ukraine should be smoothed out early in the forecast period and this will ease inflationary pressure.
The local production of premium beauty and personal care products will remain limited. Global brands will maintain their strong foothold due to their long-established reputation and well-thought-out marketing activities backed up by big budgets, as well as extensive distribution networks.
Premium dermocosmetics will register healthy constant value growth over the forecast period, though from a low base. This will be in particular with facial care and consumers will be prepared to pay higher prices for products perceived to be functionally effective and to offer long-term benefits, such as premium anti-agers, moisturisers and treatments.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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